Speaking & workshops
Dr. Merle van den Akker | Behavioural Scientist
I help individuals and professionals apply research-backed insights to master their finances. Specialising in the intersection of psychology and economics, I deliver keynotes and workshops on:
-
Behavioural Spending: Understanding patterns and optimising payment habits.
-
System Design: Helping organisations build better financial choice environments.
-
Actionable Strategy: Smarter budgeting and goal setting for long-term success.
.jpg)
Where Research Meets Real Decisions
Behavioural science offers powerful insights into how we manage money. In our sessions, research is translated into practical strategies you can apply immediately. The focus is on building financial clarity, confidence, and sustainable long term outcomes aligned with your goals.
Personal Finance Strategy
Develop a realistic budgeting approach that fits your lifestyle and priorities. We create systems that work with your behavioural patterns, helping you build clarity, consistency, and long term financial stability.
Spending, Saving and Debt
Identify financial patterns and areas for improvement. Using research backed methods, we reduce unnecessary spending, strengthen savings, and support responsible debt management.
Behavioural Decision Design
Apply behavioural science principles to improve decision making. We design systems that make positive financial behaviours easier and more automatic.
Everyday Financial Choices
Strengthen daily money decisions by understanding how habits and context influence spending. The result is more intentional choices and better alignment with your financial goals.
Engagement formats
Engagement formats include Speaking engagements tailored for academic audiences, industry professionals, and financial organisations.
Conference keynotes
Keynote presentations on behavioural finance research and real-world financial decision design.
Corporate workshops
Interactive workshops helping organisations apply behavioural insights to products and strategy.
University guest lectures
Lectures for students on behavioural science, finance, and decision-making research.
Panel moderation
Moderating discussions with researchers, policymakers, and practitioners in behavioural science.
Advisory sessions
Expert advisory sessions on behavioural experimentation, research translation, and product design.
keynotes, panels, and workshops
I deliver keynotes, panels, and workshops on topics focus on behavioural science, financial decision-making, and applied behavioural design.
Behavioural science in personal finance
Understanding how psychological biases influence saving, investing, and everyday financial decisions.
Investor psychology and product design
Designing financial products that account for behavioural biases and real decision patterns.
Ethical nudging in financial services
Applying behavioural interventions responsibly while maintaining transparency, autonomy, and trust.
Bridging academic research and product implementation
Translating behavioural science research into practical strategies for financial products and services.
From Insight to Action
Book a Session
Select a convenient time.
Share Your Goals
Tell me about your challenges.
Get Advice
Receive personalised, research-backed strategies.
Take Action
Apply insights to your daily financial decisions.
Book Your Session
Complete the form below, and I’ll get back to you to schedule your personalised consultation.