top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Eliana Polemeni
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Eliana Polemeni. Eliana is currently a Director in the Behavioral Science Center at Ipsos, where she applies a beha

Merle van den Akker
Mar 237 min read


Interview with David Villa
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by David Villa. David is a Behavioural Science Leader at BeWay Consulting, where he operates at the intersection of be

Merle van den Akker
Mar 97 min read


Interview with Ben Brikman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Ben Brikman. Ben is a Behavioral Scientist at Vanguard, where he works with a cross-functional team to improve fina

Merle van den Akker
Feb 239 min read


Interview with Juan de Rus Gutiérrez
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Juan de Rus Gutiérrez . Juan is the Managing Partner at Neovantas and Adjunct Professor of Behavioral Science and M

Merle van den Akker
Feb 98 min read


Interview with Elisabeth Costa
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Elisabeth Costa. Lis is the Chief of Innovation and Partnerships at the Behavioural Insights Team, leading global p

Merle van den Akker
Jan 268 min read


Interview with Elizabeth Convery
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Elizabeth Convery. Liz is a Principal Advisor and the Head of Research in the BIT Australian office. In addition to

Merle van den Akker
Dec 8, 20258 min read


Interview with Nupur Yogarajah
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Nupur Yogarajah. Nupur is a behavioural scientist, NHS clinical leader, GP, and accredited coach with 10+ years of

Merle van den Akker
Nov 24, 20259 min read


Interview with Antoine Ferrère
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Nov 10, 20258 min read


Interview with Natalia le Gal
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Natalia le Gal. Natalia is the founder of Behava , a behaviour change practice born from her lifelong curiosity abo

Merle van den Akker
Oct 27, 202510 min read
bottom of page