Behavioural Insights

Babs is a strategic advisor specializing in behavioural insights, change, and public service delivery within the Dutch government. After starting her career in the communications sector, she joined the public sector in 2002, working on societal campaigns, policy initiatives, and organizational development. For almost two decades, she has focused on applying behavioural science to public challenges and improving government effectiveness through evidence-based approaches. She c

Priya Fabian-Gill is a Behavioural Science Lead at MoreThanNow, a London-based behavioural science consultancy. She designs and runs randomized controlled trials for organisations across the financial services, pharma, professional services, telecoms, and engineering industries. Her research brings rigorous causal inference to questions of workplace culture, experience, and performance, favouring best evidence over best practice. Priya holds an MSc in Behavioural Science from

Cristian is a Behavioral Economics Consultant and Professor. As the Behavioral Science Director at Nudge Consulting, he also teaches undergraduate and graduate courses at Pontificia Universidad Católica de Chile and Universidad Adolfo Ibáñez. During his 16-year professional career, he has also designed and evaluated public policies related to education, taxation, and the environment, among other areas. He has held various positions at The World Bank, the Central Bank of Chile

Haris is a Policy Analyst/Project Lead at the OECD’s Behavioural Science Unit where he works to provide governments with technical advice on behavioural public policy and helps foster an international community of behavioural experts in government. Previously, Haris served in various roles in central agencies Governments of Canada and internationally. At the Government of Canada’s Privy Council Office and Treasury Board Secretariat, he was part of setting up new behavioural s

Herman Smit heads the Behavioural Economics Centre of Excellence at Nedbank, where he leads initiatives to drive positive behaviour change for both clients and staff by embedding the practice across the organisation. In addition to his role at Nedbank, he serves as a scientific advisor for agentic behaviour at Fae, an AI-native money companion startup, and is a research affiliate at the Cambridge Centre for Alternative Finance. Who or what got you into behavioural science? I’

Jaclyn Lefkowitz Kalter is a Behavioral Science Manager at Vanguard, where she bridges behavioural science, analytics, and UX to help clients make smarter financial decisions — including a cross-functional programme that drove $91 million in incremental investments in its first 30 days. Before Vanguard, she consulted at the World Bank and spent five years at ideas42, applying behavioural insights across consumer finance, government, and healthcare. She holds a Master in Publi

Katy is Global Head of Behavioural Science at Healthcare Research Worldwide (HRW) and founder of HRW Shift — a 16-strong in-house team dedicated to behaviour change in healthcare. Armed with an MSc in Communication specialising in quantitative research and semiotics, Katy bridges academia and industry to deliver evidence-based behavioural science to clients across pharma, OTC healthcare, and diagnostics. Her approach is rigorous, cross-disciplinary, and always grounded in val

Tim is a behavioural scientist and Director at Fairer Finance - a consumer group in the UK with a mission to make financial services fairer for consumers and the businesses that serve them. Since earning his MSc in Behavioural Economics from the University of Nottingham, he has spent over 10 years working in financial services consultancy. Drawing on behavioural science, Tim advises policymakers on designing regulation, and firms on delivering good customer outcomes through p

Alex Blau is a behavioral scientist working at the intersection of research, design, and product strategy. He helps organizations understand why people are not taking desired actions, then redesigns products, services, and experiences to make those behaviors more likely. At Irrational Labs, he leads engagements for clients including Intuit, Salesforce, and Serko, using behavioral diagnosis, mixed-methods research, and deign to improve customer and business outcomes. Earlier i