Behavioural Insights

Herman Smit heads the Behavioural Economics Centre of Excellence at Nedbank, where he leads initiatives to drive positive behaviour change for both clients and staff by embedding the practice across the organisation. In addition to his role at Nedbank, he serves as a scientific advisor for agentic behaviour at Fae, an AI-native money companion startup, and is a research affiliate at the Cambridge Centre for Alternative Finance. Who or what got you into behavioural science? I’

Jaclyn Lefkowitz Kalter is a Behavioral Science Manager at Vanguard, where she bridges behavioural science, analytics, and UX to help clients make smarter financial decisions — including a cross-functional programme that drove $91 million in incremental investments in its first 30 days. Before Vanguard, she consulted at the World Bank and spent five years at ideas42, applying behavioural insights across consumer finance, government, and healthcare. She holds a Master in Publi

Katy is Global Head of Behavioural Science at Healthcare Research Worldwide (HRW) and founder of HRW Shift — a 16-strong in-house team dedicated to behaviour change in healthcare. Armed with an MSc in Communication specialising in quantitative research and semiotics, Katy bridges academia and industry to deliver evidence-based behavioural science to clients across pharma, OTC healthcare, and diagnostics. Her approach is rigorous, cross-disciplinary, and always grounded in val

Tim is a behavioural scientist and Director at Fairer Finance - a consumer group in the UK with a mission to make financial services fairer for consumers and the businesses that serve them. Since earning his MSc in Behavioural Economics from the University of Nottingham, he has spent over 10 years working in financial services consultancy. Drawing on behavioural science, Tim advises policymakers on designing regulation, and firms on delivering good customer outcomes through p

Alex Blau is a behavioral scientist working at the intersection of research, design, and product strategy. He helps organizations understand why people are not taking desired actions, then redesigns products, services, and experiences to make those behaviors more likely. At Irrational Labs, he leads engagements for clients including Intuit, Salesforce, and Serko, using behavioral diagnosis, mixed-methods research, and deign to improve customer and business outcomes. Earlier i

Christina's multidisciplinary career has focused on understanding people’s needs through applying behavioral science, human centered design, and systems thinking in order to co-create sustainable and innovative interventions to address complex health challenges. She was privileged to hone these skills while working at Final Mile in the global health space. There she was able to work with colleagues and collaborators on vaccine hesitancy and HIV prevention and treatment adhere

Ishaan is a Behavioral Scientist at Vanguard, where he applies insights from psychology and economics to shape business and product strategy to help retail investors make healthier financial decisions. Prior to Vanguard, Ishaan was a Human Capital Consultant at KPMG in Singapore. He holds an MA in Behavioral and Decision Sciences from the University of Pennsylvania and a BA in Psychology from Haverford College. Outside of work, he can be found on the tennis court, playing boa

Barnabas builds large-scale behavior change projects with a strong focus on social impact, aiming to support vulnerable individuals and groups. He leads the Behavioral Science Center at the Corvinus Institute for Advanced Studies and the Behavioral Science Lab at Eötvös Loránd University. Among other initiatives, he leads one of the world’s largest happiness research projects, currently running across 70 countries. He holds dual degrees in psychology and economics and earned

Daniel is Professor of Psychology and the Associate Dean of Research and Scholarships at the University of Calgary, as well as a Senior Research Fellow at the Alberta Gambling Research Institute (AGRI). His research program is primarily focused on behavioural pharmacology, personality, addictions, and risk-taking behaviour. Another major research area is the role of cognitive biases in disordered gambling. Specifically, he is interested in the influence of attention to visual