Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
David is a Behavioural Science Leader at BeWay Consulting, where he operates at the intersection of behavioural science, experimentation, and organizational change. His experience has largely focused on the Latin American financial sector. He has collaborated with banks across multiple countries in the region to apply behavioural insights and turn evidence into practical growth marketing strategies that improve user adoption and customer experience. He does so by working clos
