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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Tim Hogg
Tim is a behavioural scientist and Director at Fairer Finance - a consumer group in the UK with a mission to make financial services fairer for consumers and the businesses that serve them. Since earning his MSc in Behavioural Economics from the University of Nottingham, he has spent over 10 years working in financial services consultancy. Drawing on behavioural science, Tim advises policymakers on designing regulation, and firms on delivering good customer outcomes through p

Merle van den Akker
Jun 296 min read


Interview with Alexander Blau
Alex Blau is a behavioral scientist working at the intersection of research, design, and product strategy. He helps organizations understand why people are not taking desired actions, then redesigns products, services, and experiences to make those behaviors more likely. At Irrational Labs, he leads engagements for clients including Intuit, Salesforce, and Serko, using behavioral diagnosis, mixed-methods research, and deign to improve customer and business outcomes. Earlier i

Merle van den Akker
Jun 157 min read


Interview with Christina Hanschke
Christina's multidisciplinary career has focused on understanding people’s needs through applying behavioral science, human centered design, and systems thinking in order to co-create sustainable and innovative interventions to address complex health challenges. She was privileged to hone these skills while working at Final Mile in the global health space. There she was able to work with colleagues and collaborators on vaccine hesitancy and HIV prevention and treatment adhere

Merle van den Akker
Jun 17 min read


Interview with Ishaan Prinz
Ishaan is a Behavioral Scientist at Vanguard, where he applies insights from psychology and economics to shape business and product strategy to help retail investors make healthier financial decisions. Prior to Vanguard, Ishaan was a Human Capital Consultant at KPMG in Singapore. He holds an MA in Behavioral and Decision Sciences from the University of Pennsylvania and a BA in Psychology from Haverford College. Outside of work, he can be found on the tennis court, playing boa

Merle van den Akker
May 186 min read


Interview with Barnabas Szaszi
Barnabas builds large-scale behavior change projects with a strong focus on social impact, aiming to support vulnerable individuals and groups. He leads the Behavioral Science Center at the Corvinus Institute for Advanced Studies and the Behavioral Science Lab at Eötvös Loránd University. Among other initiatives, he leads one of the world’s largest happiness research projects, currently running across 70 countries. He holds dual degrees in psychology and economics and earned

Merle van den Akker
May 47 min read


Interview with Daniel McGrath
Daniel is Professor of Psychology and the Associate Dean of Research and Scholarships at the University of Calgary, as well as a Senior Research Fellow at the Alberta Gambling Research Institute (AGRI). His research program is primarily focused on behavioural pharmacology, personality, addictions, and risk-taking behaviour. Another major research area is the role of cognitive biases in disordered gambling. Specifically, he is interested in the influence of attention to visual

Merle van den Akker
Apr 209 min read


Interview with Shane Timmons
Shane joined the ESRI’s Behavioural Research Unit (BRU) in 2017 as a postdoctoral research fellow and is currently a Senior Research Officer. His research uses theory and methods from behavioural science to inform policy across a range of domains, including environmental behaviour, financial decision-making, and health. A present focus of his research is on how individuals and systems interact in ways that have implications for climate policy. Shane holds a PhD in Cognitive P

Merle van den Akker
Apr 69 min read


Interview with Eliana Polemeni
Eliana is currently a Director in the Behavioral Science Center at Ipsos, where she applies a behavioral science lens to market research. Previously, she was a Principal Researcher in the Behavioral Science Department at the Booth School of Business. She received her PhD in Management and Organizations from the Kellogg School of Management. Her dissertation focused on beliefs about fulfillment at work, and how those beliefs can be miscalibrated. Who or what got you into behav

Merle van den Akker
Mar 237 min read


Interview with David Villa
David is a Behavioural Science Leader at BeWay Consulting, where he operates at the intersection of behavioural science, experimentation, and organizational change. His experience has largely focused on the Latin American financial sector. He has collaborated with banks across multiple countries in the region to apply behavioural insights and turn evidence into practical growth marketing strategies that improve user adoption and customer experience. He does so by working clos

Merle van den Akker
Mar 97 min read
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