Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Juan is the Managing Partner at Neovantas and Adjunct Professor of Behavioral Science and Marketing at IE Business School, University Carlos III of Madrid, and the University of Barcelona. Specialized in banking, insurance, and telecommunications, he has led projects across Europe and Latin America focused on the application of behavioral data to improve revenue, profitability, and customer experience. Juan holds an MSc in Behavioral Science with distinction from the London S
