Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Juan de Rus Gutiérrez . Juan is the Managing Partner at Neovantas and Adjunct Professor of Behavioral Science and M
