Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Babs is a strategic advisor specializing in behavioural insights, change, and public service delivery within the Dutch government. After starting her career in the communications sector, she joined the public sector in 2002, working on societal campaigns, policy initiatives, and organizational development. For almost two decades, she has focused on applying behavioural science to public challenges and improving government effectiveness through evidence-based approaches. She c
