Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Priya Fabian-Gill is a Behavioural Science Lead at MoreThanNow, a London-based behavioural science consultancy. She designs and runs randomized controlled trials for organisations across the financial services, pharma, professional services, telecoms, and engineering industries. Her research brings rigorous causal inference to questions of workplace culture, experience, and performance, favouring best evidence over best practice. Priya holds an MSc in Behavioural Science from
