Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Herman Smit heads the Behavioural Economics Centre of Excellence at Nedbank, where he leads initiatives to drive positive behaviour change for both clients and staff by embedding the practice across the organisation. In addition to his role at Nedbank, he serves as a scientific advisor for agentic behaviour at Fae, an AI-native money companion startup, and is a research affiliate at the Cambridge Centre for Alternative Finance. Who or what got you into behavioural science? I’
