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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
No News is Good News
Previously, Alina dove into how we search and judge information. We prefer to listen to someone we identify with, or someone we deem...
Merle van den Akker
Oct 29, 20186 min read
Imposter Syndrome
In my article about my experiences as a teacher, I have already outlined that most of the time I don’t feel necessarily adequate enough...
Merle van den Akker
Oct 25, 20184 min read
Ego Depletion
We make resolutions. We set ourselves targets. At the beginning of each year. And at the beginning of each following month, because we...
Merle van den Akker
Oct 13, 20185 min read
Productive Procrastination
We prefer doing fun things now, and not-so-fun things later. But there are people who procrastinate to the extent that will do ANYTHING...
Merle van den Akker
Oct 8, 20185 min read
Emotional Decision-Making
I have emphasized the strength of type 1 reasoning – the beast within - especially when it came to one of the most basic instincts....
Merle van den Akker
Oct 4, 20186 min read
In the Heat of the Moment
In the previous post I outlined type 1 and type 2 reasoning. I emphasized the strength of type 1, as it is much faster and rather salient...
Merle van den Akker
Oct 1, 20185 min read
The Beast Within
A baseball bat and a ball cost €1,10 together. The bat is €1,00 more expensive than the ball. How much does the ball cost? If you have...
Merle van den Akker
Sep 28, 20184 min read
Shut Up and Win
I must admit it took me a while to find a picture where the mouth is covered, not by a female and not in a sexual way... With that kind...
Merle van den Akker
Sep 22, 20184 min read
Low Price, High Cost
In my previous post I mentioned the automatically assumed relationship between quality and price. I wrote the article to highlight the...
Merle van den Akker
Sep 14, 20185 min read
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