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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Financially Independent, Retiring Early?
I have come across a FIRE (Financial Independence Retire Early) article and it got me intrigued. In this article a couple had managed to...
Merle van den Akker
Sep 4, 20196 min read
The Financial Detox
My previous article was making a case for the digital detox, although a very modified version. In today's article, I am going to take a...
Merle van den Akker
Jul 25, 20196 min read
When Rich, When Poor...
You have just been paid. Sweet. Time to treat yourself! Time for dinners, drinks, clothes. Maybe it isn't even that drastic. It might not...
Merle van den Akker
Jul 8, 20195 min read
Behavioural Economics on Libra
Not too long ago Facebook released information on them creating a currency. The currency is called Libra (I’m a libra, is Mark Zuckerberg...
Merle van den Akker
Jun 27, 20196 min read
Tipping vs. Minimum Wage
Tipping, it's a phenomenon that has always baffled me. How much, when, but mainly why?! I didn't grow up in a tipping culture. Now you...
Merle van den Akker
Jun 24, 20195 min read
Who should do What?
Each country in the world is known for at least one major export product. For my own home I’m proud to say it is tulips. The Netherlands...
Merle van den Akker
Jun 21, 20196 min read
Mental Accounting: One Size does not fit All
I have written multiple articles on Mental Accounting. It’s an interesting topic to me (and to many others, I mean, it did win a Nobel...
Merle van den Akker
Jun 6, 20195 min read
When Mental Accounting Backfires...
I have already written some articles about mental accounting before, but those articles mainly focused on explaining how it worked, and...
Merle van den Akker
May 27, 20194 min read
Doing Groceries like a Pro
The title of this article might be a bit off. How is me telling you how to do groceries, which you obviously know how to do, even...
Merle van den Akker
Mar 28, 20195 min read
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