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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


The GameStop Saga – Rebuttal from a Behavioural Financier
I wrote an article on GameStop, and my view of the whole saga a week ago. I think it's one of my more "controversial" articles, the...

Merle van den Akker
Feb 11, 202113 min read


GameStop: It’s Not About Money.
I’ve been tracking the “GameStop Saga” for a while now. I think it’s fascinating, both what’s going on in the actual financial markets,...

Merle van den Akker
Feb 4, 20218 min read


Saving Your Credit Score
Your credit score. Do you know what it is? I don’t even just mean, do you know what your own current “score” is, but do you know what a...

Merle van den Akker
Jan 21, 20218 min read


Down with Debt?
I recently got send some articles to read on personal finance (my inbox is full with them, I love it). And they all seemed very positive:...

Merle van den Akker
Sep 24, 20203 min read


How to NOT Use a Credit Card
My topic of expertise is the many (unwarranted) consequences paying with different payment methods can have. Lucky for us, there is a...

Merle van den Akker
Aug 19, 20206 min read


Pandemic? Time to Save Money!
I've read mutliple articles in the past weeks from (Dutch) newspapers and financial journals indicating that saving has gone up. After...

Merle van den Akker
Aug 12, 20204 min read


How Much Money Sends A Message?
Although this title might sound slightly mafia-esque, that’s not at all what sparked this post. This post was inspired by the “Don't...

Merle van den Akker
Aug 5, 20204 min read


Where Did The Money Go?!
Ever heard of Wirecard? Neither had I, until it became frontpage news for those reading financial news. Why was it on the frontpage, you...

Merle van den Akker
Jul 15, 20204 min read


Behavioural Finance: Part 2
In part 1, Wim Steemers explained the difference between passive and active investing, and how to outperform a market which is, according...

Merle van den Akker
Jul 1, 20205 min read
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