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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


You're Not the Economy
A while ago I saw the following post: And it’s a great post. It’s almost impossible to make money of healthy people. If you’re not in the...

Merle van den Akker
Aug 5, 20214 min read


Where Do We Go for Financial Info?
If you had to choose what to invest in, whether to take on a certain form of debt, or whether to consumer (and how much), where would you...

Merle van den Akker
Jul 1, 20216 min read


Retirement is Dead
The idea that we can retire at 65 and maintain our current standard of living is a far fetched fantasy of which we have seen the...

Merle van den Akker
Jun 24, 20215 min read


The Future of Financial Services (Part 2)
A lot of things have changed in the financial services over the past few decades. In part we discussed the casualization of work...

Merle van den Akker
Jun 17, 20217 min read


The Future of Financial Services (Part 1)
Much has changed in the financial landscape if we take a bird eye’s view of the past three decades. A group of dedicated individuals went...

Merle van den Akker
Jun 10, 20215 min read


Teaching Kids About Behavioural Finance
I love writing about a variety of things - but I do like to write whilst having done the research! One topic I find immensely fascinating...

Merle van den Akker
May 27, 20217 min read


The Future of Money
We have seen the introduction and popularization of many different payment methods: credit cards (1960s), debit card (1980s), online...

Merle van den Akker
Apr 8, 20217 min read


Robberhood and the Gamification of Investing
Fintech is a quickly developing field. There’s new apps every day, and almost every month there is a new unicorn in this realm as well....

Merle van den Akker
Mar 11, 20216 min read


Reasons You Feel Broke
I have recently watched a video by The Break, which is the financial/life advice channel by Patricia Bright, a YouTuber who I have...

Merle van den Akker
Mar 4, 20218 min read
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