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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Low Price, High Cost
In my previous post I mentioned the automatically assumed relationship between quality and price. I wrote the article to highlight the...
Merle van den Akker
Sep 14, 20185 min read
Does Price Signal Quality?
The higher the price, the better the quality of whatever you’re getting. This seems a complete fact to most people. Of course the phone...
Merle van den Akker
Sep 11, 20185 min read
A Toolbox for Rationality
I have no time, no energy, don’t care enough and am stressed out of my mind. Are you surprised my decision wasn’t optimal?! We make many...
Merle van den Akker
Sep 9, 20185 min read
Because Someone Said So..
We may not like to admit it, but our own opinions are greatly influenced by other people. Think about it, all information that we have...
Merle van den Akker
Sep 7, 20185 min read
Meaningless Money
On Twitter I was approached by an anti-litter organisation, which is trying to change people’s behaviour towards their environment and...
Merle van den Akker
Sep 5, 20184 min read
Beerhavioural Science
At Warwick University the Behavioural Science group, which is spread over three different departments (WBS, WMG and Psychology), likes to...
Merle van den Akker
Sep 3, 20185 min read
How to get Addicted
I have outlined the dangers of sugar: it is an addictive substance with actual withdrawal symptoms. I have also explained the...
Merle van den Akker
Aug 31, 20186 min read
Women & Finance
In collaboration with ING eZonomics, I have written an article about women in finance. The article outlines how many women tend to leave...
Merle van den Akker
Aug 30, 20181 min read
Sugar Tax
On April 6th 2018 the Sugar Tax was introduced in the UK to decrease the amount of sugar consumption. The tax was mainly introduced to...
Merle van den Akker
Aug 29, 20185 min read
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