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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Shut Up and Win
I must admit it took me a while to find a picture where the mouth is covered, not by a female and not in a sexual way... With that kind...
Merle van den Akker
Sep 22, 20184 min read
Because Everyone Does So....
Why does one wear black for funerals? There are other cultures where one wears only white for this ritual. Have you thought about what...
Merle van den Akker
Sep 20, 20185 min read
Fake Scarcity
When people think of economics they think of studying money. However, economics extends beyond this. Economics studies the division of...
Merle van den Akker
Sep 18, 20184 min read
Student Side Hustle
If you have a blog called “money on the mind,” you have to at least be honest enough with yourself to admit that you might be slightly...
Merle van den Akker
Sep 15, 20186 min read
Low Price, High Cost
In my previous post I mentioned the automatically assumed relationship between quality and price. I wrote the article to highlight the...
Merle van den Akker
Sep 14, 20185 min read
Does Price Signal Quality?
The higher the price, the better the quality of whatever you’re getting. This seems a complete fact to most people. Of course the phone...
Merle van den Akker
Sep 11, 20185 min read
A Toolbox for Rationality
I have no time, no energy, don’t care enough and am stressed out of my mind. Are you surprised my decision wasn’t optimal?! We make many...
Merle van den Akker
Sep 9, 20185 min read
Because Someone Said So..
We may not like to admit it, but our own opinions are greatly influenced by other people. Think about it, all information that we have...
Merle van den Akker
Sep 7, 20185 min read
Meaningless Money
On Twitter I was approached by an anti-litter organisation, which is trying to change people’s behaviour towards their environment and...
Merle van den Akker
Sep 5, 20184 min read
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