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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Emotional Decision-Making
I have emphasized the strength of type 1 reasoning – the beast within - especially when it came to one of the most basic instincts....
Merle van den Akker
Oct 4, 20186 min read
In the Heat of the Moment
In the previous post I outlined type 1 and type 2 reasoning. I emphasized the strength of type 1, as it is much faster and rather salient...
Merle van den Akker
Oct 1, 20185 min read
The Beast Within
A baseball bat and a ball cost €1,10 together. The bat is €1,00 more expensive than the ball. How much does the ball cost? If you have...
Merle van den Akker
Sep 28, 20184 min read
At the Conference
An integral part of doing a PhD is going out to conferences. They are a way of finding out what people in your area of study are up to,...
Merle van den Akker
Sep 25, 20184 min read
Shut Up and Win
I must admit it took me a while to find a picture where the mouth is covered, not by a female and not in a sexual way... With that kind...
Merle van den Akker
Sep 22, 20184 min read
Because Everyone Does So....
Why does one wear black for funerals? There are other cultures where one wears only white for this ritual. Have you thought about what...
Merle van den Akker
Sep 20, 20185 min read
Fake Scarcity
When people think of economics they think of studying money. However, economics extends beyond this. Economics studies the division of...
Merle van den Akker
Sep 18, 20184 min read
Student Side Hustle
If you have a blog called “money on the mind,” you have to at least be honest enough with yourself to admit that you might be slightly...
Merle van den Akker
Sep 15, 20186 min read
Low Price, High Cost
In my previous post I mentioned the automatically assumed relationship between quality and price. I wrote the article to highlight the...
Merle van den Akker
Sep 14, 20185 min read
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