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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What is the Pain of Paying?
I have separation anxiety. Every single time money leaves my hand I feel like I need to sit down and re-think my life choices. I feel...
Merle van den Akker
Aug 12, 20185 min read
Curse of the Credit Cards
Previously, I have posted a historical overview of the developments in payment methods. The main focus being on the introduction and...
Merle van den Akker
Aug 11, 20185 min read
From Cash to Card
Do you remember having to go to the market and dragging with you three kilos of salt and seven bales of hay, just so you could purchase...
Merle van den Akker
Aug 10, 20184 min read
Bad Social Comparison
In my previous post I wrote about social comparison and how it can affect happiness and utility quite directly. I then also mentioned...
Merle van den Akker
Aug 9, 20185 min read
Keeping up with the Joneses
In a previous article I wrote about the importance of context. It is an absolutely human trait to use relative values, rather than...
Merle van den Akker
Aug 8, 20184 min read
What is Utility?
For the homo economicus utility is to be maximised. Before utility can be maximised it needs to be measured. The utility function needs...
Merle van den Akker
Aug 8, 20184 min read
Context is Key
In the previous article I outlined how behavioural economics is different from neoclassical economics, as it does not assume the four...
Merle van den Akker
Aug 6, 20184 min read
What is Behavioural Economics?
Before I start writing blogpost after blogpost about the wonders of the research done by behavioural economists, it might help quite a...
Merle van den Akker
Aug 6, 20185 min read
Starting Out
Welcome to Money on the Mind. Thank you for reading this blogpost. I do hope you enjoy it and keep coming back for more. Before diving...
Merle van den Akker
Aug 6, 20182 min read
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