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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Roos van Duijnhoven
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 16, 20237 min read
Mental Accounting – but for Investing
I’ve been on a bit of a ‘behaviourally informed investing’ kick lately, as with a forever looming recession, biased investing is likely...
Merle van den Akker
Oct 12, 20234 min read
Interview with Anna Nyvelt
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 9, 20234 min read
The Biased Investor: Market Downturn Edition
When it comes to behavioural finance, most people know which biases sit at the heart of investing. Hell, even I and several friends and...
Merle van den Akker
Oct 5, 20233 min read
Interview with Serene Koh
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 2, 20238 min read
Interview with Michael Kasumovic
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Sep 25, 20235 min read
The ONE thing you need to do during your PhD
After having read my many tirades on the mistakes I made during the PhD, and the many pitfalls of academia, I think if I just had to...
Merle van den Akker
Sep 21, 20234 min read
Interview with Nina Mazar
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Sep 18, 20235 min read
A Glossary for Behavioural Science Jobs
Behavioural science is perpetually growing. And whereas in my days you just had to figure out whether you wanted to be an academic or an...
Merle van den Akker
Sep 14, 20235 min read
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