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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Something Backfired? Blame Behavioural Science!
An article was released on the 26th of July on ABC with the title ‘Behavioural science quietly shaped Robodebt's most devilish details —...
Merle van den Akker
Aug 3, 20236 min read
Interview with Tracey West
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 31, 20234 min read
ChatGPT: Does it do Financial Advice?
Depending on where you live, you may have different regulations around who (or what) is allowed to give personal financial advice....
Merle van den Akker
Jul 27, 20235 min read
Interview with Syon Bhanot
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 24, 20236 min read
How to Give Behaviourally Informed Feedback
Feedback. It’s out there in every aspect of our lives. It’s the likes we get on social media, the way people interact with us, or choose...
Merle van den Akker
Jul 20, 20235 min read
Interview with Linnea Gandhi
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 17, 202311 min read
A Culture of Cheats and Liars – Corporate Edition
In last week’s post we discussed how the academic system has essentially given rise to a bunch of liars and cheaters, spurred on by the...
Merle van den Akker
Jul 13, 20234 min read
Interview with Eden Brownell
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 10, 20236 min read
A Culture of Cheats and Liars
We have a saying in Dutch that roughly translates to: “those who go to the study psychology have psychological issues they wish to...
Merle van den Akker
Jul 6, 20236 min read
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