top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
How to Give Behaviourally Informed Feedback
Feedback. It’s out there in every aspect of our lives. It’s the likes we get on social media, the way people interact with us, or choose...
Merle van den Akker
Jul 20, 20235 min read
Interview with Linnea Gandhi
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 17, 202311 min read
A Culture of Cheats and Liars – Corporate Edition
In last week’s post we discussed how the academic system has essentially given rise to a bunch of liars and cheaters, spurred on by the...
Merle van den Akker
Jul 13, 20234 min read
Interview with Eden Brownell
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 10, 20236 min read
A Culture of Cheats and Liars
We have a saying in Dutch that roughly translates to: “those who go to the study psychology have psychological issues they wish to...
Merle van den Akker
Jul 6, 20236 min read
Interview with Elizabeth Linos
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 3, 20234 min read
Interview with Neil Lewis Jr
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 26, 20236 min read
Scams, Sooo Obvious! Until They’re Not…
With a recession (likely) coming in, I bet you $20 that the chances of you getting scammed are going to go through the roof. No joke....
Merle van den Akker
Jun 22, 20234 min read
Interview with Angie Fagerlin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 19, 20239 min read
bottom of page