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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with David Villa
David is a Behavioural Science Leader at BeWay Consulting, where he operates at the intersection of behavioural science, experimentation, and organizational change. His experience has largely focused on the Latin American financial sector. He has collaborated with banks across multiple countries in the region to apply behavioural insights and turn evidence into practical growth marketing strategies that improve user adoption and customer experience. He does so by working clos

Merle van den Akker
Mar 97 min read


Interview with Ben Brikman
Ben is a Behavioral Scientist at Vanguard, where he works with a cross-functional team to improve financial outcomes for investors. Previously, he was a member of the interdisciplinary Behavior Change and Design team at Cityblock Health, applying behavioral science methods to improve health outcomes for marginalized communities. Before that, Ben helped launch and support the Behavioral Science Lab at Boston Consulting Group (BCG), an initiative focused on bringing human-cente

Merle van den Akker
Feb 239 min read


Interview with Juan de Rus Gutiérrez
Juan is the Managing Partner at Neovantas and Adjunct Professor of Behavioral Science and Marketing at IE Business School, University Carlos III of Madrid, and the University of Barcelona. Specialized in banking, insurance, and telecommunications, he has led projects across Europe and Latin America focused on the application of behavioral data to improve revenue, profitability, and customer experience. Juan holds an MSc in Behavioral Science with distinction from the London S

Merle van den Akker
Feb 98 min read


Interview with Elisabeth Costa
Lis is the Chief of Innovation and Partnerships at the Behavioural Insights Team, leading global partnerships and the development of new service offerings and emerging areas of expertise, with extensive experience across the UK, Australia, and the United States and particular expertise at the intersection of behavioural science and AI, market regulation, and economic policy. Previously Managing Director of BIT UK, she led flagship programmes applying behavioural science to ec

Merle van den Akker
Jan 268 min read


Interview with Elizabeth Convery
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by practitioners in financial organisations, development agencies, government ‘nudge’ units and more. This interview is part of a series interviewing prominent people in the field . And in today's interview the answers are provided by Elizabeth Convery. Liz is a Principal Advisor and the Head of Research in the BIT Australian office. In addition to

Merle van den Akker
Dec 8, 20258 min read


Interview with John Beshears
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 9, 20257 min read


Interview with Sophie Attwood
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 12, 20256 min read
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