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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Would You Go Against Everyone Else?
Have you ever asked yourself what (really) motivates you and how your decisions align with your motivations? If so, have you asked...
Merle van den Akker
Oct 10, 20195 min read
Work Deeper, not Harder
Best-selling author Cal Newport has written another book: Deep Work. Hardly surprising that he has written yet another, if you know what...
Merle van den Akker
Aug 29, 20195 min read
How to get into Behavioural Economics
Behavioural Economics has obtained a respected reputation. The 2017 Nobel Prize in Economic Sciences was awarded to Richard Thaler, a...
Merle van den Akker
Aug 19, 20195 min read
Motivation vs. Discipline
Most people want to change aspects of their life. We want to earn more, or just have more money left at the end of the month. We'd like...
Merle van den Akker
Jul 18, 20195 min read
What are Behavioural Insight Teams?
A lot of articles on here have been understanding and changing behaviours. Behavioural change is created by at first gathering...
Merle van den Akker
May 16, 20195 min read
How to make someone Care
In my previous article, I mentioned COM-B. This is a behavioural change model focusing on the Capabilities, Opportunities and Motivations...
Merle van den Akker
May 13, 20195 min read
Meat-free Monday
It’s a cute alliteration, it has appeal to it, but how does it work? How is quitting meat for one day going to save the planet? Well,...
Merle van den Akker
May 6, 20194 min read
Online #Ads and other Scams
Everyone remembers the phishing e-mails where an "old associate" or a Nigerian prince had a great, multi-million-dollar deal, just for...
Merle van den Akker
Apr 29, 20194 min read
Methods of Manipulation
One of the most interesting topics in psychology is how you can influence other people. How you can trick, control and outright...
Merle van den Akker
Apr 25, 20196 min read
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