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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
My List of Best Books in Behavioural Science (as of yet)
I write a lot. Hopefully you have noticed that. But surprisingly, I have read, and hope to continue to read, even more. And yet, when...
Merle van den Akker
Feb 14, 20204 min read
Nudging FORGOOD
There is yet another new Nudging tool on the market: FORGOOD. Is this the be-all end-all model we were looking for?! FORGOOD was...
Merle van den Akker
Feb 7, 20206 min read
The Psychology of Poverty
There seems to be the genuine belief that if you just work hard enough, dream big and go hard, you will escape poverty. If you’re poor,...
Merle van den Akker
Jan 31, 20205 min read
The Price of Poverty
There is a high price to pay for living the life of those who don’t have any resources to pay it. Most people can imagine that being poor...
Merle van den Akker
Jan 29, 20205 min read
Pay Attention: Quitter's Day is Coming!
What day did you realise your resolutions were never going to happen? You'd think that having made our New Year's resolutions less than a...
Merle van den Akker
Jan 17, 20203 min read
Are You Wasting Your Time on Switching Costs?
Switching costs might not be a term you are familiar with. And reading the words for the first time might not give you even a remote...
Merle van den Akker
Jan 15, 20204 min read
Are You Experiencing FOBO?
Have you heard of Fear Of a Better Option yet? We know that making choices is hard. The more choices we have, the less we explore, and...
Merle van den Akker
Jan 10, 20205 min read
Behavioural Science - Where is it going?!
Hello lovely people and welcome to this blog in 2020! For the blog 2019 was a pretty good year! We have seen steady growth, especially...
Merle van den Akker
Jan 3, 20209 min read
The Curse of Christmas Consumerism
If you can no longer see the Christmas tree through the forest of gifts, have we gone too far? Most of my friends in the UK were aware of...
Merle van den Akker
Dec 18, 20195 min read
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