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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Decisions from Experience vs. Learning: Which Knows Best?
Decisions, decisions, decisions. Sometimes we have been lucky and we have been aided in this process: we have learned about these...
Merle van den Akker
Dec 13, 20193 min read
How To Set Up A Successful Goal
We have many desires in life. To be successful, rich, well-liked, healthy, respected, desired, attractive, and many more. For some...
Merle van den Akker
Dec 6, 20195 min read
Do You Talk About Your Work "Too Much" ?
We haven't seen each other for a while and decided to meet up for drinks. We sit down, order, unwind and start talking. We get through...
Merle van den Akker
Nov 29, 20194 min read
Why Are We Holding on to Conspiracies So Much?
In the years since the assassination of JFK, the belief that Lee Harvey Oswald didn’t act alone has grown year on year, despite there not...
Merle van den Akker
Nov 22, 20197 min read
Why it's Good to Give into Small Indulgences
It seems self help books, sites, podcasts etc. have been flooded with tips and tricks to make you more resilient, more disciplined as to...
Merle van den Akker
Nov 15, 20195 min read
What’s Your Level? (Level-k Theory Explained)
Imagine a classroom filled with approximately 30 students. The class is a lecture on neuroeconomics, the students are all behavioural...
Merle van den Akker
Nov 13, 20195 min read
Have You Figured out a Way to STOP Working Yet?
Work. It is what we do for a large part of our lives, for a large part of our years and for a large part of our day. It helps us shape...
Merle van den Akker
Oct 25, 20196 min read
How to Deal with Envy: A Complex Emotion
How do you deal with an emotion that can control your every waking hour? We can all recall a moment in time when we were envious. We saw...
Merle van den Akker
Oct 23, 20196 min read
Are You Too Busy to Succeed?
Busy has become the buzzword of the century. How have you been? Busy. What have you been up to? Been really busy. Would you like to have...
Merle van den Akker
Oct 17, 20195 min read
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