top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Elizabeth Linos
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 3, 20234 min read
Interview with Neil Lewis Jr
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 26, 20236 min read
Scams, Sooo Obvious! Until They’re Not…
With a recession (likely) coming in, I bet you $20 that the chances of you getting scammed are going to go through the roof. No joke....
Merle van den Akker
Jun 22, 20234 min read
Interview with Angie Fagerlin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 19, 20239 min read
The 50/30/20 Rule - Is it (still) Workable?
Personal finance is one of those fields which is riddled with rules of thumb to simplify what can be a highly complex field to navigate....
Merle van den Akker
Jun 15, 20236 min read
Interview with Alex Imas
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 12, 20236 min read
How My PhD DID Prepare Me For Working Outside of Academia
I have read and written quite a few articles on how the PhD does not necessarily prepare you for working outside of academia. And that...
Merle van den Akker
Jun 8, 20234 min read
Interview with Ayelet Fischbach
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 5, 20234 min read
Finance and Fitness: They have more in common than you may think!
I am one of those people who really goes hard for one aspect of behavioural science, and then blatantly ignores all other insights. For...
Merle van den Akker
Jun 1, 20235 min read
bottom of page