top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The 50/30/20 Rule - Is it (still) Workable?
Personal finance is one of those fields which is riddled with rules of thumb to simplify what can be a highly complex field to navigate....
Merle van den Akker
Jun 15, 20236 min read
Interview with Alex Imas
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 12, 20236 min read
How My PhD DID Prepare Me For Working Outside of Academia
I have read and written quite a few articles on how the PhD does not necessarily prepare you for working outside of academia. And that...
Merle van den Akker
Jun 8, 20234 min read
Interview with Ayelet Fischbach
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 5, 20234 min read
Finance and Fitness: They have more in common than you may think!
I am one of those people who really goes hard for one aspect of behavioural science, and then blatantly ignores all other insights. For...
Merle van den Akker
Jun 1, 20235 min read
Interview with Olivier Sibony
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 29, 20237 min read
Why I wouldn’t recommend doing a PhD Straight out of University
The ones who know, know. I did my PhD straight after my MSc in Behavioural and Economic Science (which I loved). I was 21 when I started...
Merle van den Akker
May 25, 20234 min read
Interview with Melina Moleskis
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 22, 20238 min read
Good Behavioural Science is Boring Behavioural Science
Michael’s manifesto, as well as others’ and my reply to it, have highlighted the fact that there are some things wrong with behavioural...
Merle van den Akker
May 18, 20235 min read
bottom of page