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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Peter Wakker
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 15, 20235 min read


The Ultimate Guide to Doing a PhD
I think after writing over 500 blog posts a la a 1000+ words a piece you cannot be too surprised to learn that I finally have written a...

Merle van den Akker
May 11, 20234 min read


Interview with Ryan Hamilton
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 8, 202310 min read


Things in Behavioural Science that make little to no Sense
I love behavioural science. I mean, sunk cost fallacy dictates I must, as a behavioural scientist. However, a good behavioural scientist,...

Merle van den Akker
May 4, 20235 min read


Interview with Max Mawby
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 1, 20237 min read


Moving from Academia to Corporate: What About Your Skills?
It’s becoming more and more common to enter a PhD and then to realize halfway through that a career in academia is not for you. This can...

Merle van den Akker
Apr 27, 20234 min read


Interview with Wardah Malik
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Apr 24, 20239 min read


Behaviourally Informed Career Advice for Women
Entering the field of behavioural science, or any field really, is not the same for a woman as it is for a man. Working is different for...

Merle van den Akker
Apr 20, 20237 min read


Interview with Umar Taj
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Apr 17, 20238 min read
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