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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Olivier Sibony
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 29, 20237 min read
Why I wouldn’t recommend doing a PhD Straight out of University
The ones who know, know. I did my PhD straight after my MSc in Behavioural and Economic Science (which I loved). I was 21 when I started...
Merle van den Akker
May 25, 20234 min read
Interview with Melina Moleskis
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 22, 20238 min read
Good Behavioural Science is Boring Behavioural Science
Michael’s manifesto, as well as others’ and my reply to it, have highlighted the fact that there are some things wrong with behavioural...
Merle van den Akker
May 18, 20235 min read
Interview with Peter Wakker
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 15, 20235 min read
The Ultimate Guide to Doing a PhD
I think after writing over 500 blog posts a la a 1000+ words a piece you cannot be too surprised to learn that I finally have written a...
Merle van den Akker
May 11, 20234 min read
Interview with Ryan Hamilton
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 8, 202310 min read
Things in Behavioural Science that make little to no Sense
I love behavioural science. I mean, sunk cost fallacy dictates I must, as a behavioural scientist. However, a good behavioural scientist,...
Merle van den Akker
May 4, 20235 min read
Interview with Max Mawby
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 1, 20237 min read
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