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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Daniel Connolly
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 27, 20214 min read
Teaching Personal Finance DOES Work
It was a devastating day when I learned that teaching personal finance, or personal finance education if you will, does not work. As in,...
Merle van den Akker
Dec 23, 20217 min read
Interview with Gaëlle Vallee-Tourangeau
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 20, 20217 min read
Issues with Self-Reported Data
How do you test if people are adhering to their medication? What their beliefs are about certain political issues. How often they...
Merle van den Akker
Dec 16, 20215 min read
Interview with George Wu
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 13, 20214 min read
Pain or Pleasure? The Pain of Paying Might Not Exist
The pain of paying is one of the oldest and most prominent theories explaining why using credit cards as compared to cash (and back in...
Merle van den Akker
Dec 9, 20218 min read
Interview with Ben Caspersz
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 6, 20213 min read
Surviving the VIVA
Throughout my annual PhD reviews I have kept you up to date on my progress as a behavioural PhD student. I had good years, I had bad...
Merle van den Akker
Dec 2, 20216 min read
Interview with Wändi Bruine de Bruin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 29, 20215 min read
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