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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Buying Peace of Mind
After diving into the World of Ergodicity I took a step back and let the information settle in. Was there really a point there? Was...

Merle van den Akker
Nov 25, 20214 min read


Interview with Ido Erev
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Nov 22, 20213 min read


Open Hiring
Have you ever been on the job market? I have been through several job applications, like many people. And several is a real...

Merle van den Akker
Nov 18, 20214 min read


Interview with Tara Austin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Nov 15, 20216 min read


The Work Isn't Over Once You Submit Your PhD!
Ignorance isn't bliss with this one. You’ve submitted your thesis. The PhD thesis, that is. Congratulations! You must feel very...

Merle van den Akker
Nov 11, 20215 min read


Interview with Vanessa Bohns
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Nov 8, 20214 min read


Defaults, Deviation, Blame & Innovation
In my past articles I’ve been talking about satisficing and regret – two topics quite linked to each other, but not always in the way you...

Merle van den Akker
Nov 4, 20215 min read


Interview with Joseph Devlin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Nov 1, 20216 min read


Fourth (Final!) Year PhD Review
As always, when a year in the PhD comes to an end, my review of said year emerges. It has become tradition on this blog for me to reflect...

Merle van den Akker
Sep 30, 202112 min read
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