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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The Work Isn't Over Once You Submit Your PhD!
Ignorance isn't bliss with this one. You’ve submitted your thesis. The PhD thesis, that is. Congratulations! You must feel very...
Merle van den Akker
Nov 11, 20215 min read
Interview with Vanessa Bohns
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 8, 20214 min read
Defaults, Deviation, Blame & Innovation
In my past articles I’ve been talking about satisficing and regret – two topics quite linked to each other, but not always in the way you...
Merle van den Akker
Nov 4, 20215 min read
Interview with Joseph Devlin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 1, 20216 min read
Fourth (Final!) Year PhD Review
As always, when a year in the PhD comes to an end, my review of said year emerges. It has become tradition on this blog for me to reflect...
Merle van den Akker
Sep 30, 202112 min read
Interview with Barbara Fry
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Sep 27, 20214 min read
But What If You'd Regret It?
In my previous article I made an argument for satisficing rather than maximizing. The homo economicus might have the time to endlessly...
Merle van den Akker
Sep 23, 20216 min read
Interview with Andrew Timming
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Sep 20, 20214 min read
Time to Settle: An Argument for Satisficing
Settling. It sounds dirty. Maybe even a bit sad. It sounds like you’ve given up. You’re frustrated and just can’t take anymore. You just...
Merle van den Akker
Sep 16, 20214 min read
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