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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Building a Budgeting Tool That Works
In the previous article on budgeting you’ll have learned that the way we have been taught to think about budgeting isn’t necessarily the...
Merle van den Akker
Jan 27, 20226 min read
Interview with Ian Fannon
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 24, 20225 min read
What Behavioural Science Says About Budgeting
New year, new me, new money? Or at least more money. Or just a better grip on your money. Yes, let’s go with that. A better grip on your...
Merle van den Akker
Jan 20, 20226 min read
Interview with Sam Moore
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 17, 20225 min read
Things I Would Have Done Differently in My PhD
A while back I wrote an article about how I would have done things differently moving into the field of behavioural science. Overall, I...
Merle van den Akker
Jan 13, 20225 min read
Interview with Helena Rubinstein
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 10, 20223 min read
Practical Tips for Teaching Kids About Finances
When a child becomes an adult their financial habits don’t come from nowhere. Financial habits are formed from an early age, as young as...
Merle van den Akker
Jan 6, 20223 min read
Interview with Carolyn Freeman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 3, 20225 min read
Things I Would Have Done Differently Going into Behavioural Science
With the new year coming up, is there really a better time for some self-reflection? Of course not! Leading question aside, I thought I’d...
Merle van den Akker
Dec 30, 20216 min read
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