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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Things I Would Have Done Differently in My PhD
A while back I wrote an article about how I would have done things differently moving into the field of behavioural science. Overall, I...
Merle van den Akker
Jan 13, 20225 min read
Interview with Helena Rubinstein
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 10, 20223 min read
Practical Tips for Teaching Kids About Finances
When a child becomes an adult their financial habits don’t come from nowhere. Financial habits are formed from an early age, as young as...
Merle van den Akker
Jan 6, 20223 min read
Interview with Carolyn Freeman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 3, 20225 min read
Things I Would Have Done Differently Going into Behavioural Science
With the new year coming up, is there really a better time for some self-reflection? Of course not! Leading question aside, I thought I’d...
Merle van den Akker
Dec 30, 20216 min read
Interview with Daniel Connolly
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 27, 20214 min read
Teaching Personal Finance DOES Work
It was a devastating day when I learned that teaching personal finance, or personal finance education if you will, does not work. As in,...
Merle van den Akker
Dec 23, 20217 min read
Interview with Gaëlle Vallee-Tourangeau
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 20, 20217 min read
Issues with Self-Reported Data
How do you test if people are adhering to their medication? What their beliefs are about certain political issues. How often they...
Merle van den Akker
Dec 16, 20215 min read
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