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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Anna Poreba
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jan 4, 20214 min read


The PhD Blues
I have just started to write the first part of my fourth year PhD review, as I like to reflect on each term as it has just ended. It...

Merle van den Akker
Dec 31, 20206 min read


Interview with Jo Evershed
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Dec 28, 20206 min read


A Paradigm of Behavioural Science
There are people who promote the drive for behavioural science, and even behavioural economics, to become a science. Not a social...

Merle van den Akker
Dec 24, 20204 min read


Interview with Roy Baumeister
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Dec 21, 20206 min read


What is the Future of Behavioural Science?
Behavioural science is still a relatively young field, but it has already seen a massive growth and an impressive amount of changes and...

Merle van den Akker
Dec 17, 20206 min read


Interview with Kate Wolin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Dec 14, 20203 min read


How Can We Improve Behavioural Science?
Although behavioural science is a beautiful field, it isn’t perfect. I know, shocker. Given their relatively recent entrance into the...

Merle van den Akker
Dec 10, 20208 min read


Interview with Tara Swart
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Dec 7, 20203 min read
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