top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What is the Future of Behavioural Science?
Behavioural science is still a relatively young field, but it has already seen a massive growth and an impressive amount of changes and...
Merle van den Akker
Dec 17, 20206 min read
Interview with Kate Wolin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 14, 20203 min read
How Can We Improve Behavioural Science?
Although behavioural science is a beautiful field, it isn’t perfect. I know, shocker. Given their relatively recent entrance into the...
Merle van den Akker
Dec 10, 20208 min read
Interview with Tara Swart
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 7, 20203 min read
What Are the Most Impressive Developments in Behavioural Science?
Behavioural science is no longer the “child” it once was. Two Nobel Prizes later, having given rise to world-renowned research in both...
Merle van den Akker
Dec 3, 20207 min read
Interview with Joris Fonteijn
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 30, 20204 min read
What Skills Do You Need in Behavioural Science?
Skills, rather an important topic to talk about in this series. For this specific article, I asked the Next Gen’ers what skills they...
Merle van den Akker
Nov 26, 202010 min read
Interview with Jon Jachimowicz
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 23, 202012 min read
What Do You Want from Behavioural Science?
Ambitions, ambitions, ambitions. Even if you rolled into behavioural science for “the fun of it” you’re going to want to get something...
Merle van den Akker
Nov 19, 20209 min read
bottom of page