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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What Are the Most Impressive Developments in Behavioural Science?
Behavioural science is no longer the “child” it once was. Two Nobel Prizes later, having given rise to world-renowned research in both...
Merle van den Akker
Dec 3, 20207 min read
Interview with Joris Fonteijn
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 30, 20204 min read
What Skills Do You Need in Behavioural Science?
Skills, rather an important topic to talk about in this series. For this specific article, I asked the Next Gen’ers what skills they...
Merle van den Akker
Nov 26, 202010 min read
Interview with Jon Jachimowicz
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 23, 202012 min read
What Do You Want from Behavioural Science?
Ambitions, ambitions, ambitions. Even if you rolled into behavioural science for “the fun of it” you’re going to want to get something...
Merle van den Akker
Nov 19, 20209 min read
Interview with Patrick Oberstadt
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 16, 20204 min read
How do you apply Behavioural Science?
As part of the Next Gen interview series, I asked our young behavioural scientists how they apply behavioural science themselves. Which...
Merle van den Akker
Nov 12, 20207 min read
Interview with Gary Latham
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 9, 20204 min read
How to get into Behavioural Science?
As part of the Next Gen interview series, I asked our young behavioural scientists how they would advise anyone else on getting into...
Merle van den Akker
Nov 5, 20207 min read
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