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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Cristine Legare
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 2, 20203 min read
Why did you get into Behavioural Science?
A good question to ask yourself: why do you do what you do? In case of the Next Gen: what got you interested in behavioural science? The...
Merle van den Akker
Oct 29, 202010 min read
Meet the Next Gen
A while ago I announced I wanted to run a different interview series next to me already established “Experts in Behavioural Science”...
Merle van den Akker
Oct 29, 20205 min read
Interview with Abby Sussman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 26, 20204 min read
Proudest Achievements of Famous Behavioural Scientists
I have this tradition where for every 10 interviews I write a summary article. For 20 interviews it was: “How do you think behavioural...
Merle van den Akker
Oct 22, 202012 min read
Interview with Katherine Milkman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 19, 20205 min read
Excellent Behavioural Science
What makes some behavioural science good? What makes some of it utter rubbish? Well, after a replication crisis and some interesting...
Merle van den Akker
Oct 15, 20203 min read
Interview with Alex Chesterfield
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 12, 20204 min read
25 Things I learned from Behavioural Economics (part 2)
On Saturday the third of October I turned 25 years old. Which you probably already knew, as I also announced it in the previous post,...
Merle van den Akker
Oct 8, 20205 min read
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