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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Patrick Oberstadt
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 16, 20204 min read
How do you apply Behavioural Science?
As part of the Next Gen interview series, I asked our young behavioural scientists how they apply behavioural science themselves. Which...
Merle van den Akker
Nov 12, 20207 min read
Interview with Gary Latham
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 9, 20204 min read
How to get into Behavioural Science?
As part of the Next Gen interview series, I asked our young behavioural scientists how they would advise anyone else on getting into...
Merle van den Akker
Nov 5, 20207 min read
Interview with Cristine Legare
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 2, 20203 min read
Why did you get into Behavioural Science?
A good question to ask yourself: why do you do what you do? In case of the Next Gen: what got you interested in behavioural science? The...
Merle van den Akker
Oct 29, 202010 min read
Meet the Next Gen
A while ago I announced I wanted to run a different interview series next to me already established “Experts in Behavioural Science”...
Merle van den Akker
Oct 29, 20205 min read
Interview with Abby Sussman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 26, 20204 min read
Proudest Achievements of Famous Behavioural Scientists
I have this tradition where for every 10 interviews I write a summary article. For 20 interviews it was: “How do you think behavioural...
Merle van den Akker
Oct 22, 202012 min read
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