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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Wim Steemers
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 17, 20204 min read
Our Obessions with Productivity: The MVP Working Day
Within meme culture (I'm old, okay?) "You da true MVP" became legendary several years ago. MVP in this case stood for "Most Valuable...
Merle van den Akker
Aug 14, 20204 min read
Pandemic? Time to Save Money!
I've read mutliple articles in the past weeks from (Dutch) newspapers and financial journals indicating that saving has gone up. After...
Merle van den Akker
Aug 12, 20204 min read
Interview with Stuart King
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 10, 20209 min read
Hacking Your Memories
Everyone has a memory to a stupid thing they did when they were a lot younger. And thinking back to that makes you cringe. It’s awful....
Merle van den Akker
Aug 7, 20204 min read
How Much Money Sends A Message?
Although this title might sound slightly mafia-esque, that’s not at all what sparked this post. This post was inspired by the “Don't...
Merle van den Akker
Aug 5, 20204 min read
Interview with Samuel Salzer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 3, 202010 min read
How Do Experts Apply Behavioural Science To Themselves?
Last week I celebrated having uploaded 50 interviews with prominent people in behavioural science. Talk about a milestone! Obviously, I...
Merle van den Akker
Jul 31, 202019 min read
Inside Cancel Culture
Cancel culture. It's a movement coming from social media, predominantly YouTube, but has made it's way into more mainstream media as...
Merle van den Akker
Jul 29, 20207 min read
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