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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
How Much Money Sends A Message?
Although this title might sound slightly mafia-esque, that’s not at all what sparked this post. This post was inspired by the “Don't...
Merle van den Akker
Aug 5, 20204 min read
Interview with Samuel Salzer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 3, 202010 min read
How Do Experts Apply Behavioural Science To Themselves?
Last week I celebrated having uploaded 50 interviews with prominent people in behavioural science. Talk about a milestone! Obviously, I...
Merle van den Akker
Jul 31, 202019 min read
Inside Cancel Culture
Cancel culture. It's a movement coming from social media, predominantly YouTube, but has made it's way into more mainstream media as...
Merle van den Akker
Jul 29, 20207 min read
Interview with Ali Fenwick
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 27, 20207 min read
Publish or Perish: PhD Edition
Oh yes, it’s everyone’s favourite phrase. Not. Publish or perish is the unofficial slogan for academia. It describes quite accurately...
Merle van den Akker
Jul 24, 20204 min read
Hacking The Brain?
Neuroscience has become a hot topic. The brain has become an even hotter topic. It seems that as soon as you mention brain areas and...
Merle van den Akker
Jul 22, 20204 min read
Interview with Nuala Walsh
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 20, 20205 min read
What Is Your Learning Style?
I have recently discovered Peter Drucker, and work that alligns with his writings. Drucker's work focuses on discovering your strengths...
Merle van den Akker
Jul 17, 20205 min read
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