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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Where Did The Money Go?!
Ever heard of Wirecard? Neither had I, until it became frontpage news for those reading financial news. Why was it on the frontpage, you...

Merle van den Akker
Jul 15, 20204 min read


Interview with Nick Hobson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 13, 20208 min read


Issues I have with Popular (Behavioural) Science Books
Not too long ago I published a list of my favourite ten books in behavioural science. It was a popular article, but apparently also quite...

Merle van den Akker
Jul 10, 20204 min read


The Truth About Self-Control
You know I don't write all my articles myself. Why would I when there's so many other epic people out there who I think you should be...

Merle van den Akker
Jul 8, 20205 min read


Interview with Torben Emmerling
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 6, 20207 min read


Ponders of a PhD Student: Academia or Industry?
What are you going to do after your PhD? It is a much dreaded question for every PhD student, whether you’re near the end or not. But...

Merle van den Akker
Jul 3, 20205 min read


Behavioural Finance: Part 2
In part 1, Wim Steemers explained the difference between passive and active investing, and how to outperform a market which is, according...

Merle van den Akker
Jul 1, 20205 min read


Interview with Lena Belogolova
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 29, 20207 min read


Misconceptions about Behavioural Economics
Behavioural economics. What is it, and what isn’t it? In a previous article I’ve already outlined the definition of a behavioural...

Merle van den Akker
Jun 26, 20203 min read
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