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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Torben Emmerling
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 6, 20207 min read


Ponders of a PhD Student: Academia or Industry?
What are you going to do after your PhD? It is a much dreaded question for every PhD student, whether you’re near the end or not. But...

Merle van den Akker
Jul 3, 20205 min read


Behavioural Finance: Part 2
In part 1, Wim Steemers explained the difference between passive and active investing, and how to outperform a market which is, according...

Merle van den Akker
Jul 1, 20205 min read


Interview with Lena Belogolova
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 29, 20207 min read


Misconceptions about Behavioural Economics
Behavioural economics. What is it, and what isn’t it? In a previous article I’ve already outlined the definition of a behavioural...

Merle van den Akker
Jun 26, 20203 min read


Behavioural Finance: Part 1
In today's article Wim Steemers educates us on behavioural finance: how to use behavioural science to invest your money wisely. This is...

Merle van den Akker
Jun 24, 20208 min read


Interview with Christina Gravert
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 22, 20204 min read


Hiding Your Money
Monzo has introduced a new feature on its money managing app. And when Monzo goes, many others follow. What is this new feature? Hiding...

Merle van den Akker
Jun 19, 20203 min read


Behavioural Science vs. Marketing
As behavioural economics, and its cousin behavioural science, move into the business domain, and are settling down in sales, user...

Merle van den Akker
Jun 17, 20203 min read
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