top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Controversies Surrounding Loss Aversion
Behavioural economics has seen a rise and fall when it comes to presenting absolutely incredible findings when it comes to explaining...

Merle van den Akker
Sep 17, 20205 min read


Interview with Michael Barbera
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Sep 14, 20206 min read


How Stereotypes Can Hold You Back
A few weeks ago Peter Judodihardjo made a video on Stereotype Threat. According to him, it's possibly his favorite video to have made so...

Merle van den Akker
Sep 11, 20204 min read


You're WRONG! (According to Behavioural Science)
Behavioural science, or behavioural economics if you’d rather, started as a subcategory of economics, rejecting the foundational...

Merle van den Akker
Sep 9, 20204 min read


Interview with Melina Palmer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Sep 7, 20204 min read


Perspectives of Privilege in Research
Not too long ago I wrote an article about behavioural science being too WEIRD. WEIRD referring to countries that are Western, Educated,...

Merle van den Akker
Sep 4, 20204 min read


The Pretend Student
The name of this phenomenon invokes several images: a student who pretends to actually be studying, but rather is focused on their social...

Merle van den Akker
Sep 2, 20205 min read


Interview with Tim Ash
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 31, 20204 min read


Third Year PhD Review
It has become tradition on this blog for me to reflect on each part of the PhD process. As my third year in the PhD comes to an end, and...

Merle van den Akker
Aug 28, 20207 min read
bottom of page