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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


How to Deal with Envy: A Complex Emotion
How do you deal with an emotion that can control your every waking hour? We can all recall a moment in time when we were envious. We saw...

Merle van den Akker
Oct 23, 20196 min read


Interview with Daniel Read
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Oct 21, 20196 min read


Are You Too Busy to Succeed?
Busy has become the buzzword of the century. How have you been? Busy. What have you been up to? Been really busy. Would you like to have...

Merle van den Akker
Oct 17, 20195 min read


Interview with Nick Chater
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Oct 14, 20193 min read


Would You Go Against Everyone Else?
Have you ever asked yourself what (really) motivates you and how your decisions align with your motivations? If so, have you asked...

Merle van den Akker
Oct 10, 20195 min read


Why is the U.S. lagging on Contactless?
Every single time I present my contactless research, I have to specifically mention that my research is done in the UK, where contactless...

Merle van den Akker
Oct 7, 20194 min read


How much should Kids know about Finance?
At what time in your life did your parents teach you about money? Did you ever know about how well off you family was? How much money...

Merle van den Akker
Oct 3, 20195 min read


Is Your Phone Tricking You Into Spending More?
We have come a long way from bartering – going to a market with bales of hay to trade against liters of milk. Yes, we have come a long...

Merle van den Akker
Sep 30, 20195 min read


Interview with Ganna Pogrebna
In today's interview the answers are provided by Ganna Pogrebna. Ganna is a decision theorist and a behavioral scientist.

Merle van den Akker
Sep 26, 20197 min read
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