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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Decentralised Finance: Future or Farce? (Part 1)
Decentralised Finance, often referred to as DeFi if you're really short on letters, is a form of finance that doesn't rely on a central...

Merle van den Akker
Nov 1, 20198 min read


Six Steps to Make You Spend LESS!
A lot of Behavioural Science, and Behavioural Economics and Behavioural Finance are just as guilty of this. go on and on about...

Merle van den Akker
Oct 30, 20198 min read


Interview with Dan Goldstein
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Oct 28, 20193 min read


Have You Figured out a Way to STOP Working Yet?
Work. It is what we do for a large part of our lives, for a large part of our years and for a large part of our day. It helps us shape...

Merle van den Akker
Oct 25, 20196 min read


How to Deal with Envy: A Complex Emotion
How do you deal with an emotion that can control your every waking hour? We can all recall a moment in time when we were envious. We saw...

Merle van den Akker
Oct 23, 20196 min read


Interview with Daniel Read
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Oct 21, 20196 min read


Are You Too Busy to Succeed?
Busy has become the buzzword of the century. How have you been? Busy. What have you been up to? Been really busy. Would you like to have...

Merle van den Akker
Oct 17, 20195 min read


Interview with Nick Chater
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Oct 14, 20193 min read


Would You Go Against Everyone Else?
Have you ever asked yourself what (really) motivates you and how your decisions align with your motivations? If so, have you asked...

Merle van den Akker
Oct 10, 20195 min read
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