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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Don’t Pay Later, Pay NOW
The idea of buying on credit, meaning you get your product now and the bill (the pain of paying) later, is as old as time. Well, maybe...
Merle van den Akker
Dec 4, 20194 min read
Interview with George Loewenstein
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 2, 20195 min read
Do You Talk About Your Work "Too Much" ?
We haven't seen each other for a while and decided to meet up for drinks. We sit down, order, unwind and start talking. We get through...
Merle van den Akker
Nov 29, 20194 min read
We Need to Start Teaching Personal Finance in Education NOW
If there is one thing the crisis has taught us, is that no one seems to have a clue what's going in our financial system. And why would...
Merle van den Akker
Nov 27, 20199 min read
Interview with Koen Smets
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 25, 20195 min read
Why Are We Holding on to Conspiracies So Much?
In the years since the assassination of JFK, the belief that Lee Harvey Oswald didn’t act alone has grown year on year, despite there not...
Merle van den Akker
Nov 22, 20197 min read
How 20 Minutes a Day can Save Your Finances
There never seems to be any time for introducing changes to your life. Especially big changes simply seem too daunting to implement. We...
Merle van den Akker
Nov 20, 20193 min read
Interview with Neela Saldanha
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 18, 20195 min read
Why it's Good to Give into Small Indulgences
It seems self help books, sites, podcasts etc. have been flooded with tips and tricks to make you more resilient, more disciplined as to...
Merle van den Akker
Nov 15, 20195 min read
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