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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Decisions from Experience vs. Learning: Which Knows Best?
Decisions, decisions, decisions. Sometimes we have been lucky and we have been aided in this process: we have learned about these...

Merle van den Akker
Dec 13, 20193 min read


FAQs About Doing a PhD (in Behavioural Science)
For the Warwick Behavioural Insights Team, members of the leadership (Neo, Tom and myself) decided to host a Q&A session on what it's...

Merle van den Akker
Dec 11, 201910 min read


Interview with Daniel P. Egan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Dec 9, 20194 min read


How To Set Up A Successful Goal
We have many desires in life. To be successful, rich, well-liked, healthy, respected, desired, attractive, and many more. For some...

Merle van den Akker
Dec 6, 20195 min read


Don’t Pay Later, Pay NOW
The idea of buying on credit, meaning you get your product now and the bill (the pain of paying) later, is as old as time. Well, maybe...

Merle van den Akker
Dec 4, 20194 min read


Interview with George Loewenstein
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Dec 2, 20195 min read


Do You Talk About Your Work "Too Much" ?
We haven't seen each other for a while and decided to meet up for drinks. We sit down, order, unwind and start talking. We get through...

Merle van den Akker
Nov 29, 20194 min read


We Need to Start Teaching Personal Finance in Education NOW
If there is one thing the crisis has taught us, is that no one seems to have a clue what's going in our financial system. And why would...

Merle van den Akker
Nov 27, 20199 min read


Interview with Koen Smets
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Nov 25, 20195 min read
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