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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Why Are We Holding on to Conspiracies So Much?
In the years since the assassination of JFK, the belief that Lee Harvey Oswald didn’t act alone has grown year on year, despite there not...
Merle van den Akker
Nov 22, 20197 min read
How 20 Minutes a Day can Save Your Finances
There never seems to be any time for introducing changes to your life. Especially big changes simply seem too daunting to implement. We...
Merle van den Akker
Nov 20, 20193 min read
Interview with Neela Saldanha
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 18, 20195 min read
Why it's Good to Give into Small Indulgences
It seems self help books, sites, podcasts etc. have been flooded with tips and tricks to make you more resilient, more disciplined as to...
Merle van den Akker
Nov 15, 20195 min read
What’s Your Level? (Level-k Theory Explained)
Imagine a classroom filled with approximately 30 students. The class is a lecture on neuroeconomics, the students are all behavioural...
Merle van den Akker
Nov 13, 20195 min read
Interview with Cass Sunstein
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 11, 20193 min read
Behavioural Finance: What Can It Teach Us?
Behavioural Economics is a field that rapidly grew, seeing two massive spikes of popularity in 2002 and 2017, when Nobels were awarded to...
Merle van den Akker
Nov 8, 20196 min read
Decentralised Finance Part 2: The Behavioural Science Perspective
This article is part of 2 of a mini-series on Decentralised Finance and its most common form: cryptocurrencies. I have written part 1 as...
Merle van den Akker
Nov 6, 20199 min read
Interview with Ralph Hertwig
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 4, 20194 min read
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