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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What’s Your Level? (Level-k Theory Explained)
Imagine a classroom filled with approximately 30 students. The class is a lecture on neuroeconomics, the students are all behavioural...
Merle van den Akker
Nov 13, 20195 min read
Interview with Cass Sunstein
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 11, 20193 min read
Behavioural Finance: What Can It Teach Us?
Behavioural Economics is a field that rapidly grew, seeing two massive spikes of popularity in 2002 and 2017, when Nobels were awarded to...
Merle van den Akker
Nov 8, 20196 min read
Decentralised Finance Part 2: The Behavioural Science Perspective
This article is part of 2 of a mini-series on Decentralised Finance and its most common form: cryptocurrencies. I have written part 1 as...
Merle van den Akker
Nov 6, 20199 min read
Interview with Ralph Hertwig
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 4, 20194 min read
Decentralised Finance: Future or Farce? (Part 1)
Decentralised Finance, often referred to as DeFi if you're really short on letters, is a form of finance that doesn't rely on a central...
Merle van den Akker
Nov 1, 20198 min read
Six Steps to Make You Spend LESS!
A lot of Behavioural Science, and Behavioural Economics and Behavioural Finance are just as guilty of this. go on and on about...
Merle van den Akker
Oct 30, 20198 min read
Interview with Dan Goldstein
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 28, 20193 min read
Have You Figured out a Way to STOP Working Yet?
Work. It is what we do for a large part of our lives, for a large part of our years and for a large part of our day. It helps us shape...
Merle van den Akker
Oct 25, 20196 min read
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