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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Coding: do I have to?!
If you follow my twitter (or know me in real life), you know I complain about coding a lot. I code in R. It’s the bane of my life. I will...
Merle van den Akker
Apr 8, 20194 min read
Why Study a Liberal Arts & Science Degree?
In my previous article I have done my best trying to explain what a Liberal Arts and Science degree is all about. It was a long article....
Merle van den Akker
Apr 4, 20196 min read
My Interdisciplinary Undergraduate: UCM
When explaining my academic journey, quite a lot of people get stuck on my undergraduate degree. They just have no clue what it is. And...
Merle van den Akker
Apr 1, 20197 min read
Doing Groceries like a Pro
The title of this article might be a bit off. How is me telling you how to do groceries, which you obviously know how to do, even...
Merle van den Akker
Mar 28, 20195 min read
Discounts: Spending rather than Saving?
Forever ago, I posted a picture on twitter that stated the following: "If something costs $1000 and it is now on sale for £750, and then...
Merle van den Akker
Mar 25, 20194 min read
Where are they now?
I have been quite vocal about how much I loved the MSc Behavioural and Economic Science. I have written multiple articles, recommending...
Merle van den Akker
Mar 21, 20194 min read
Where is Neuroeconomics going? (2/2)
Elliot Ludvig is an associate professor in the psychology department of the University of Warwick, who coordinates the MSc Behavioural...
Merle van den Akker
Mar 18, 20196 min read
How Do You Become a Neuroeconomist? (1/2)
Elliot Ludvig is an associate professor in the psychology department of the University of Warwick, who coordinates the MSc Behavioural...
Merle van den Akker
Mar 14, 20198 min read
Brain vs. Brand
Economics assumes we know our preferences, and our actions reflect those. Behavioural economics is not convinced we know our preferences,...
Merle van den Akker
Mar 11, 20194 min read
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