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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What are Behavioural Insight Teams?
A lot of articles on here have been understanding and changing behaviours. Behavioural change is created by at first gathering...
Merle van den Akker
May 16, 20195 min read
How to make someone Care
In my previous article, I mentioned COM-B. This is a behavioural change model focusing on the Capabilities, Opportunities and Motivations...
Merle van den Akker
May 13, 20195 min read
Can an Individual save the Planet?
We don’t want to save the planet. I have made it no secret that I was participating in a panel on “plastic oceans.” Plastic Ocean is a...
Merle van den Akker
May 10, 20194 min read
Meat-free Monday
It’s a cute alliteration, it has appeal to it, but how does it work? How is quitting meat for one day going to save the planet? Well,...
Merle van den Akker
May 6, 20194 min read
Selling Yourself (Short)
When making a CV it is important to represent yourself in the most favourable light. You need to be everything a company is looking for,...
Merle van den Akker
May 2, 20195 min read
Online #Ads and other Scams
Everyone remembers the phishing e-mails where an "old associate" or a Nigerian prince had a great, multi-million-dollar deal, just for...
Merle van den Akker
Apr 29, 20194 min read
Methods of Manipulation
One of the most interesting topics in psychology is how you can influence other people. How you can trick, control and outright...
Merle van den Akker
Apr 25, 20196 min read
Knowing when to STOP
I have been seeing (and reading) a lot of articles on people being overworked and redesigning their lives; working smarter not harder....
Merle van den Akker
Apr 15, 20194 min read
I like it because it's Mine: Endowment Effect
Life can be troublesome. The reason it can be so troublesome is that we experience loss. Loss can come in many forms. For example: one of...
Merle van den Akker
Apr 11, 20195 min read
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