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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What I learned from posting 100 articles
The big 100. It has been achieved. But achievements are worth so much more when you have actually learned something from them. And being...
Merle van den Akker
May 30, 20196 min read
When Mental Accounting Backfires...
I have already written some articles about mental accounting before, but those articles mainly focused on explaining how it worked, and...
Merle van den Akker
May 27, 20194 min read
What is happening to Education?!
I’m becoming more and more worried about education. There are several reasons to become worried and I will outline all of them below. Let...
Merle van den Akker
May 23, 20196 min read
How to pick your PhD Supervisor
Deciding to do a PhD is a whole process. Doing the PhD itself is an even more arduous, and often longer process. For a significant number...
Merle van den Akker
May 20, 20195 min read
What are Behavioural Insight Teams?
A lot of articles on here have been understanding and changing behaviours. Behavioural change is created by at first gathering...
Merle van den Akker
May 16, 20195 min read
How to make someone Care
In my previous article, I mentioned COM-B. This is a behavioural change model focusing on the Capabilities, Opportunities and Motivations...
Merle van den Akker
May 13, 20195 min read
Can an Individual save the Planet?
We don’t want to save the planet. I have made it no secret that I was participating in a panel on “plastic oceans.” Plastic Ocean is a...
Merle van den Akker
May 10, 20194 min read
Meat-free Monday
It’s a cute alliteration, it has appeal to it, but how does it work? How is quitting meat for one day going to save the planet? Well,...
Merle van den Akker
May 6, 20194 min read
Selling Yourself (Short)
When making a CV it is important to represent yourself in the most favourable light. You need to be everything a company is looking for,...
Merle van den Akker
May 2, 20195 min read
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