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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Debunking "Neuroscience"
I previously wrote an article talking about neuro nonsense, alerting you to the fact that not all (neuro)science is good (neuro)science....
Merle van den Akker
Mar 7, 20197 min read
Neuro Nonsense
Neuroscience is cool. It just is. It is amazing. Uncovering the secrets of the brain. Reveling in its power and complexity. Seeing how...
Merle van den Akker
Mar 4, 20194 min read
Getting rid of Stress Build-up: Cortisol Explained
In my previous article I explained how not all stress is bad for you. When experiencing short-term stress, our adrenaline levels go up,...
Merle van den Akker
Feb 28, 20195 min read
How to make Stress Work: Adrenaline Explained
Stress seems to be the most common denominator that we have with each other. We all experience stress, very likely on a daily basis. Our...
Merle van den Akker
Feb 25, 20194 min read
Are you Happy yet? Serotonin Explained
In my last article about oxytocin I mentioned that increasing the release and uptake of this hormone turned neurotransmitter helps combat...
Merle van den Akker
Feb 21, 20196 min read
My Brain Loves You, I Don't: Oxytocin Explained
Valentine’s day made me do it: write my last two articles about dating and love. It even made me interrupt my series on Neuroeconomics!...
Merle van den Akker
Feb 18, 20194 min read
The Economics of Love
In my last article I focussed on the economics of dating. Here, we are going to go deeper, into the economics of love. Because that is...
Merle van den Akker
Feb 14, 20197 min read
The Economics of Dating
Just in time for Valentine’s day, I am writing this article title the Economics of Dating. It doesn’t matter whether you currently are in...
Merle van den Akker
Feb 11, 20197 min read
Does time really fly when having Fun?
They say that times flies when we’re having fun. And from all personal experiences, this seems to hold true. When bored, annoyed or just...
Merle van den Akker
Feb 7, 20194 min read
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