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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What is the Future of Behavioural Science?
Behavioural science is still a relatively young field, but it has already seen a massive growth and an impressive amount of changes and...
Merle van den Akker
Dec 17, 20206 min read
How Can We Improve Behavioural Science?
Although behavioural science is a beautiful field, it isn’t perfect. I know, shocker. Given their relatively recent entrance into the...
Merle van den Akker
Dec 10, 20208 min read
What Are the Most Impressive Developments in Behavioural Science?
Behavioural science is no longer the “child” it once was. Two Nobel Prizes later, having given rise to world-renowned research in both...
Merle van den Akker
Dec 3, 20207 min read
What Skills Do You Need in Behavioural Science?
Skills, rather an important topic to talk about in this series. For this specific article, I asked the Next Gen’ers what skills they...
Merle van den Akker
Nov 26, 202010 min read
What Do You Want from Behavioural Science?
Ambitions, ambitions, ambitions. Even if you rolled into behavioural science for “the fun of it” you’re going to want to get something...
Merle van den Akker
Nov 19, 20209 min read
How do you apply Behavioural Science?
As part of the Next Gen interview series, I asked our young behavioural scientists how they apply behavioural science themselves. Which...
Merle van den Akker
Nov 12, 20207 min read
How to get into Behavioural Science?
As part of the Next Gen interview series, I asked our young behavioural scientists how they would advise anyone else on getting into...
Merle van den Akker
Nov 5, 20207 min read
Why did you get into Behavioural Science?
A good question to ask yourself: why do you do what you do? In case of the Next Gen: what got you interested in behavioural science? The...
Merle van den Akker
Oct 29, 202010 min read
Meet the Next Gen
A while ago I announced I wanted to run a different interview series next to me already established “Experts in Behavioural Science”...
Merle van den Akker
Oct 29, 20205 min read
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