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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Proudest Achievements of Famous Behavioural Scientists
I have this tradition where for every 10 interviews I write a summary article. For 20 interviews it was: “How do you think behavioural...
Merle van den Akker
Oct 22, 202012 min read
Interview with Katherine Milkman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 19, 20205 min read
Excellent Behavioural Science
What makes some behavioural science good? What makes some of it utter rubbish? Well, after a replication crisis and some interesting...
Merle van den Akker
Oct 15, 20203 min read
25 Things I learned from Behavioural Economics (part 2)
On Saturday the third of October I turned 25 years old. Which you probably already knew, as I also announced it in the previous post,...
Merle van den Akker
Oct 8, 20205 min read
25 Things I learned from Behavioural Economics (part 1)
On Saturday the third of October I will turn 25 years old. It is true. I am ancient now. Quarter of a century. Damn. Anyway, I thought...
Merle van den Akker
Oct 1, 20204 min read
Controversies Surrounding Loss Aversion
Behavioural economics has seen a rise and fall when it comes to presenting absolutely incredible findings when it comes to explaining...
Merle van den Akker
Sep 17, 20205 min read
How Stereotypes Can Hold You Back
A few weeks ago Peter Judodihardjo made a video on Stereotype Threat. According to him, it's possibly his favorite video to have made so...
Merle van den Akker
Sep 11, 20204 min read
You're WRONG! (According to Behavioural Science)
Behavioural science, or behavioural economics if you’d rather, started as a subcategory of economics, rejecting the foundational...
Merle van den Akker
Sep 9, 20204 min read
Perspectives of Privilege in Research
Not too long ago I wrote an article about behavioural science being too WEIRD. WEIRD referring to countries that are Western, Educated,...
Merle van den Akker
Sep 4, 20204 min read
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