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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


One Bias, Two Bias, Three Bias...
If you look above you can see the bias codex. If I remember correctly, this is the 2016 model. It looks beautiful. It is beautiful. It's...

Merle van den Akker
Apr 1, 20214 min read


Social Intelligence in the Workplace
Last but not least in this mini series on intelligence: social intelligence, or the social quotient (SQ). I’ll be honest, I left this one...

Merle van den Akker
Mar 25, 20214 min read


How Well Do You Understand Culture?
Bonjour. I hope you are well. Welcome back to the different intelligence measures mini-series. I know, I need a catchier name. On today’s...

Merle van den Akker
Mar 18, 20214 min read


How Quickly Can You Adapt?!
Hello hello! Welcome back to my mini-series on several different forms of intelligence in the workplace. Today we’re diving into AQ, the...

Merle van den Akker
Feb 25, 20214 min read


Are You (Emotionally) Intelligent?
What is intelligence? For a lot of people the first thing that comes to mind is IQ, or a measure of IQ. Now whether you agree with this...

Merle van den Akker
Feb 18, 20215 min read


Size Matters
Whether you like the innuendo or not. Size matters. And I'm referring to sample size, you dirty dog. In my previous article I outlined...

Merle van den Akker
Jan 28, 20214 min read


A Bunch of BS...
One of my previous articles was on GAABS – a new gatekeeper for good behavioural science. Today’s article is about what came before...

Merle van den Akker
Jan 14, 20214 min read


Cookie Cutter Behavioural Science
I’ve been thinking about the future of behavioural science a lot lately. This is not very surprising, given that I am a behavioural...

Merle van den Akker
Jan 7, 20215 min read


A Paradigm of Behavioural Science
There are people who promote the drive for behavioural science, and even behavioural economics, to become a science. Not a social...

Merle van den Akker
Dec 24, 20204 min read
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