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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Hacking The Brain?
Neuroscience has become a hot topic. The brain has become an even hotter topic. It seems that as soon as you mention brain areas and...
Merle van den Akker
Jul 22, 20204 min read
What Is Your Learning Style?
I have recently discovered Peter Drucker, and work that alligns with his writings. Drucker's work focuses on discovering your strengths...
Merle van den Akker
Jul 17, 20205 min read
Issues I have with Popular (Behavioural) Science Books
Not too long ago I published a list of my favourite ten books in behavioural science. It was a popular article, but apparently also quite...
Merle van den Akker
Jul 10, 20204 min read
The Truth About Self-Control
You know I don't write all my articles myself. Why would I when there's so many other epic people out there who I think you should be...
Merle van den Akker
Jul 8, 20205 min read
Misconceptions about Behavioural Economics
Behavioural economics. What is it, and what isn’t it? In a previous article I’ve already outlined the definition of a behavioural...
Merle van den Akker
Jun 26, 20203 min read
Behavioural Science vs. Marketing
As behavioural economics, and its cousin behavioural science, move into the business domain, and are settling down in sales, user...
Merle van den Akker
Jun 17, 20203 min read
The Flag and the NFL
In 2016 Colin Kaepernick precipitated both widespread protests across the league and huge controversy by kneeling during the pre-game...
Merle van den Akker
Jun 10, 20207 min read
Our Post-COVID Behaviour
In today’s post we are going to talk about the changes in our behaviour during COVID-19, and whether we think these changes, some...
Merle van den Akker
Jun 5, 20206 min read
Is Behavioural Science just too WEIRD?
Weird. It’s a word which connotates a deviation from norms or normality, often used in a negative to neutral way, almost never used in a...
Merle van den Akker
May 27, 20205 min read
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