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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Moving from Academia to Corporate: What About Your Skills?
It’s becoming more and more common to enter a PhD and then to realize halfway through that a career in academia is not for you. This can...
Merle van den Akker
Apr 27, 20234 min read
Interview with Wardah Malik
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 24, 20239 min read
Behaviourally Informed Career Advice for Women
Entering the field of behavioural science, or any field really, is not the same for a woman as it is for a man. Working is different for...
Merle van den Akker
Apr 20, 20237 min read
Interview with Umar Taj
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 17, 20238 min read
The Systems that Keep Behavioural Science from Progressing - a Reply to BIT's Manifesto
Not too long ago Michael Hallsworth published his Manifesto for Applying Behavioural Science. In it, he mentions 10 common criticisms of...
Merle van den Akker
Apr 13, 20238 min read
Interview with Eldad Yechiam
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 10, 20234 min read
My Most Asked Questions About Behavioural Science (part 2)
In the previous article I addressed some frequently asked questions about moving into behavioural science and whether you need a (PhD)...
Merle van den Akker
Apr 6, 20234 min read
Interview with Gerd Gigerenzer
Photography credited to Arne Sattler Behavioural Science is a rapidly expanding field and everyday new research is being developed in...
Merle van den Akker
Apr 3, 20238 min read
My Most Asked Questions About Behavioural Science (part 1)
As I’ve chosen to run most of my social media platforms as a promoter of behavioural science, I can’t be too surprised when people reach...
Merle van den Akker
Mar 30, 20235 min read
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