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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The Systems that Keep Behavioural Science from Progressing - a Reply to BIT's Manifesto
Not too long ago Michael Hallsworth published his Manifesto for Applying Behavioural Science. In it, he mentions 10 common criticisms of...
Merle van den Akker
Apr 13, 20238 min read
Interview with Eldad Yechiam
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 10, 20234 min read
My Most Asked Questions About Behavioural Science (part 2)
In the previous article I addressed some frequently asked questions about moving into behavioural science and whether you need a (PhD)...
Merle van den Akker
Apr 6, 20234 min read
Interview with Gerd Gigerenzer
Photography credited to Arne Sattler Behavioural Science is a rapidly expanding field and everyday new research is being developed in...
Merle van den Akker
Apr 3, 20238 min read
My Most Asked Questions About Behavioural Science (part 1)
As I’ve chosen to run most of my social media platforms as a promoter of behavioural science, I can’t be too surprised when people reach...
Merle van den Akker
Mar 30, 20235 min read
Interview with Maddie Quinlan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 27, 20238 min read
Money Management isn't Hard - It's Boring
I’ve been on a personal finance kick lately. My 3 previous posts were on the financial hierarchy, financial influencers (‘finfluencers’)...
Merle van den Akker
Mar 23, 20234 min read
Interview with Sarah Osman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 20, 202310 min read
Putting the FUN Back in Finance
In my previous post I outlined some reasons why I have strong and predominantly negative feelings towards a lot of finfluencers (not all...
Merle van den Akker
Mar 16, 20234 min read
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