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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Challenging the Challengers: Watchdogs vs. Neobanks
If you’ve been following this blog for a while, you know that I have a high opinion of neobanks and (most) other companies working in the...

Merle van den Akker
Mar 31, 20224 min read


Interview with Gareth J. Harvey
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 28, 20228 min read


The Value of Having a Play Account
Having moved to Australia I’ve come into a very different mindset towards money. People seemed oddly informed here about managing...

Merle van den Akker
Mar 24, 20225 min read


Interview with Dennie van Dolder
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 21, 20227 min read


The Never Ending Issue With Lifestyle Inflation
Lifestyle Inflation. You’re supposed to aspire to always become a better, happier, healthier, wealthier version of yourself. But when...

Merle van den Akker
Mar 17, 20225 min read


Interview with Charlie Nixon
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 14, 20225 min read


Does the Payment Cycle Matter?
For those who keep somewhat up to date with me as a person rather than as a writer, you may have noticed I’ve moved to Australia. I also...

Merle van den Akker
Mar 10, 20226 min read


Interview with Evan Nesterak
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 7, 20225 min read


Pre-registration vs. Doing Actual Science
You’ve read the title. You know what this article is going to be about. To kick off, let me start by saying I am a proponent of both open...

Merle van den Akker
Mar 3, 20225 min read
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