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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The Never Ending Issue With Lifestyle Inflation
Lifestyle Inflation. You’re supposed to aspire to always become a better, happier, healthier, wealthier version of yourself. But when...
Merle van den Akker
Mar 17, 20225 min read
Interview with Charlie Nixon
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 14, 20225 min read
Does the Payment Cycle Matter?
For those who keep somewhat up to date with me as a person rather than as a writer, you may have noticed I’ve moved to Australia. I also...
Merle van den Akker
Mar 10, 20226 min read
Interview with Evan Nesterak
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 7, 20225 min read
Pre-registration vs. Doing Actual Science
You’ve read the title. You know what this article is going to be about. To kick off, let me start by saying I am a proponent of both open...
Merle van den Akker
Mar 3, 20225 min read
Interview with Liz Barker
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 28, 20229 min read
Does the 'Why' Matter?
A lot of behavioural science focuses on the “why”. Why do we do the things we do? What is our motivation? Or, potentially, what is our...
Merle van den Akker
Feb 24, 20227 min read
Interview with Peter Slattery
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 21, 20227 min read
Is Buy-Now-Pay-Later the Right Option for YOU?
Klarna, Afterpay, Clearpay, Paypal’s “Pay in 3” are all examples of Buy-Now-Pay-Later, or BNPL, systems in which you can postpone...
Merle van den Akker
Feb 17, 20227 min read
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