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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
What's Going on with Crypto?!
It was the best of times, it was the worst of times. And now? Now there’s just the time where everyone who gives a damn is trying to...
Merle van den Akker
Aug 12, 20217 min read
Interview with Bri Williams
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 9, 20214 min read
You're Not the Economy
A while ago I saw the following post: And it’s a great post. It’s almost impossible to make money of healthy people. If you’re not in the...
Merle van den Akker
Aug 5, 20214 min read
Interview with Divya Balakrishnan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 2, 20214 min read
The Dark Side of Goals: Forever Moving Milestones
I've written several articles about achieveing your goals, the implementation of behaviour change through several tools such as COM-B,...
Merle van den Akker
Jul 29, 20216 min read
Interview with Scott Rick
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 26, 20215 min read
The -udge Returns: The Kludge!
Excuse me [formal address] do you have time to discuss our Lord and Saviour, the -udge? Today in the -udge saga: the kludge! Now...
Merle van den Akker
Jul 22, 20214 min read
Interview with Ruth Schmidt
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 19, 20217 min read
The PhD Scam: Down We Go!
I have said it once and I will say it again: don’t do a PhD if you can try and avoid it! Now this may sound slightly ironic coming from...
Merle van den Akker
Jul 15, 20216 min read
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