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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Pre-Docs: Academia, Are You OK?!
Academia is forever innovative. And I don’t mean that in a “driving excellent research” kind of way, although that also happens. No, I...
Merle van den Akker
Aug 26, 20217 min read
Interview with Sasha Tregebov
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 23, 20214 min read
The Importance of a Mentor
When entering a PhD, or realistically, entering any type of job or career trajectory, it is difficult to establish at once what you...
Merle van den Akker
Aug 19, 20215 min read
Interview with Lionel Page
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 16, 20214 min read
What's Going on with Crypto?!
It was the best of times, it was the worst of times. And now? Now there’s just the time where everyone who gives a damn is trying to...
Merle van den Akker
Aug 12, 20217 min read
Interview with Bri Williams
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 9, 20214 min read
You're Not the Economy
A while ago I saw the following post: And it’s a great post. It’s almost impossible to make money of healthy people. If you’re not in the...
Merle van den Akker
Aug 5, 20214 min read
Interview with Divya Balakrishnan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 2, 20214 min read
The Dark Side of Goals: Forever Moving Milestones
I've written several articles about achieveing your goals, the implementation of behaviour change through several tools such as COM-B,...
Merle van den Akker
Jul 29, 20216 min read
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