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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Richard Bordenave
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 12, 20218 min read


On the Hunt for System 3 – Is it Real?
As Daniel Kahneman continues to stay in the spotlight, one of the theories mainly attributed to him (whether appropriately so or not),...

Merle van den Akker
Jul 8, 202110 min read


Interview with Kurt Nelson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 5, 20216 min read


Where Do We Go for Financial Info?
If you had to choose what to invest in, whether to take on a certain form of debt, or whether to consumer (and how much), where would you...

Merle van den Akker
Jul 1, 20216 min read


Interview with Kelly Goldsmith
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 28, 20213 min read


Retirement is Dead
The idea that we can retire at 65 and maintain our current standard of living is a far fetched fantasy of which we have seen the...

Merle van den Akker
Jun 24, 20215 min read


Interview with Ailin Tomio
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 21, 20214 min read


The Future of Financial Services (Part 2)
A lot of things have changed in the financial services over the past few decades. In part we discussed the casualization of work...

Merle van den Akker
Jun 17, 20217 min read


Interview with Fabio Tadashi
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 14, 20215 min read
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