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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Scott Rick
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 26, 20215 min read


The -udge Returns: The Kludge!
Excuse me [formal address] do you have time to discuss our Lord and Saviour, the -udge? Today in the -udge saga: the kludge! Now...

Merle van den Akker
Jul 22, 20214 min read


Interview with Ruth Schmidt
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 19, 20217 min read


The PhD Scam: Down We Go!
I have said it once and I will say it again: don’t do a PhD if you can try and avoid it! Now this may sound slightly ironic coming from...

Merle van den Akker
Jul 15, 20216 min read


Interview with Richard Bordenave
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 12, 20218 min read


On the Hunt for System 3 – Is it Real?
As Daniel Kahneman continues to stay in the spotlight, one of the theories mainly attributed to him (whether appropriately so or not),...

Merle van den Akker
Jul 8, 202110 min read


Interview with Kurt Nelson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 5, 20216 min read


Where Do We Go for Financial Info?
If you had to choose what to invest in, whether to take on a certain form of debt, or whether to consumer (and how much), where would you...

Merle van den Akker
Jul 1, 20216 min read


Interview with Kelly Goldsmith
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 28, 20213 min read
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