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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The Future of Financial Services (Part 1)
Much has changed in the financial landscape if we take a bird eye’s view of the past three decades. A group of dedicated individuals went...
Merle van den Akker
Jun 10, 20215 min read
Interview with Charlotte Blank
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 7, 20214 min read
Frustration to Motivation!
Frustration, to me, is a form of anger. It’s an accumulation of emotions very often targeted at one specific thing or person. As such,...
Merle van den Akker
Jun 3, 20216 min read
Interview with Ximena Garcia-Rada
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 31, 20214 min read
Teaching Kids About Behavioural Finance
I love writing about a variety of things - but I do like to write whilst having done the research! One topic I find immensely fascinating...
Merle van den Akker
May 27, 20217 min read
Interview with Matej Sucha
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 24, 20217 min read
Things Behavioural Science Cannot Do
Not too long ago I had an Instagram Live with the Masterclass Initiative. For context: this is an African initiative that invites experts...
Merle van den Akker
May 20, 20215 min read
Interview with Matt Wallaert
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 17, 20215 min read
PARAnormal To Do Lists
There’s been a lot of “to do” about to-do-lists recently (forgive me the pun). And because I’m an optimization junkie, I have tried most...
Merle van den Akker
May 13, 20216 min read
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