top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Retirement is Dead
The idea that we can retire at 65 and maintain our current standard of living is a far fetched fantasy of which we have seen the...
Merle van den Akker
Jun 24, 20215 min read
Interview with Ailin Tomio
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 21, 20214 min read
The Future of Financial Services (Part 2)
A lot of things have changed in the financial services over the past few decades. In part we discussed the casualization of work...
Merle van den Akker
Jun 17, 20217 min read
Interview with Fabio Tadashi
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 14, 20215 min read
The Future of Financial Services (Part 1)
Much has changed in the financial landscape if we take a bird eye’s view of the past three decades. A group of dedicated individuals went...
Merle van den Akker
Jun 10, 20215 min read
Interview with Charlotte Blank
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 7, 20214 min read
Frustration to Motivation!
Frustration, to me, is a form of anger. It’s an accumulation of emotions very often targeted at one specific thing or person. As such,...
Merle van den Akker
Jun 3, 20216 min read
Interview with Ximena Garcia-Rada
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 31, 20214 min read
Teaching Kids About Behavioural Finance
I love writing about a variety of things - but I do like to write whilst having done the research! One topic I find immensely fascinating...
Merle van den Akker
May 27, 20217 min read
bottom of page