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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Pay Yourself First
Money comes in. Money goes out. Bills, debt repayment, groceries etc. After all that, how’s your saving strategy going? Many of us dream...
Merle van den Akker
Jan 8, 20205 min read
Interview with Daniel Gilbert
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 6, 20204 min read
Behavioural Science - Where is it going?!
Hello lovely people and welcome to this blog in 2020! For the blog 2019 was a pretty good year! We have seen steady growth, especially...
Merle van den Akker
Jan 3, 20209 min read
Interview with Christian Hunt
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 30, 20195 min read
The Dangers of using Spending as a Reward
Are we digging our own financial graves "treating ourselves"? “Treat Yourself.” It’s a very common phrase these days. And it can mean a...
Merle van den Akker
Dec 27, 20194 min read
Interview with Magda Osman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 23, 20194 min read
The Mystery that is Compound Interest
In my article "Why we need to teach Personal Finance" I have already alluded to the damage compound interest can do. Especially, when no...
Merle van den Akker
Dec 20, 20198 min read
The Curse of Christmas Consumerism
If you can no longer see the Christmas tree through the forest of gifts, have we gone too far? Most of my friends in the UK were aware of...
Merle van den Akker
Dec 18, 20195 min read
Interview with Jez Groom
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 16, 20193 min read
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