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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Good Financial Behaviour
In the previous article behaviours of “not-so-great” investors are outlined. There is however, hope, as also some advice is given as...
Merle van den Akker
Jan 10, 20194 min read
Bad Investors' Behaviour
In 2017, 54% of American households held stocks (Gallup). Stock trading is a pervasive activity in our society and scholars have devoted...
Merle van den Akker
Jan 7, 20194 min read
Buying for your Ideal Self
As the New Year comes round, and we make ourselves a whole list of resolutions, we tend to also purchase products to fit our new...
Merle van den Akker
Jan 2, 20194 min read
New Year! New Me?
Congratulations for making it to 2019! 2018 was quite the year for you. You have done so much, gone through so much and reached quite a...
Merle van den Akker
Dec 31, 20184 min read
Packaging Matters
The holiday season. Spending time with loved ones. Singing carols, having family dinners and exchanging gifts whilst sitting underneath...
Merle van den Akker
Dec 26, 20184 min read
Teaching to Learn
I have mentioned before that I would be teaching two courses this term. It would be my first (real) teaching experience and I was...
Merle van den Akker
Dec 21, 20187 min read
BIG Data
It’s all the rage: Big data. The bigger the better. But why do we love it so much? And how will it help us gain deeper and more...
Merle van den Akker
Dec 17, 20184 min read
What does it mean to be Normal?
It seemed to be the most important thing when younger. Being normal. Not standing out. God forbid you were seen as abnormal. There’d be...
Merle van den Akker
Dec 15, 20184 min read
How to Fail Properly
Failure, it’s the one thing we try to avoid like the plague. We try to avoid it to the extent it causes us anxiety, pain, sleepless...
Merle van den Akker
Dec 7, 20185 min read
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